Title: Manager, Influencer Marketing

You will be a key leader within the Influencer Marketing team & programs that are business critical for HelloFresh Group, driving our influencer & content strategy across North America. This role oversees emerging media channels in the growth partnerships organization across our brands: HelloFresh, Factor, Green Chef & EveryPlate.

Our ideal candidate will be a thought leader & marketing/partnership expert & will work cross functionally with peers across the organization. This is a high performance/high impact role driving growth at HelloFresh Group.

Primary responsibilities will be helping to set the strategic direction of the channel with data at the forefront of decisions & recommendations, analyzing influencer performance & driving efficient optimizations to achieve our ambitious customer acquisition goals across our portfolio of brands.

You will

• Drive efficient customer acquisition working with our high volume influencer marketing channels.
• Partner with influencers & agencies across several influencer segments & help define strategic direction.
• Create campaign analyses using KPIs & test variables, including Sales, CR, CAC, etc. across multiple campaigns
• Develop & implement a data driven, measurable, portfolio growth acquisition strategy for managed channels, across brands to hit business KPIs.
  • Communicate effectively with marketing leaders the performance of ongoing initiatives through performance tracking, analysis & executive reports.
• Be accountable for best in class execution of Influencer Marketing in partnership with internal & external partners.
  • Architect & implement sound processes, budget pacing & stewardship, aggressive negotiations & innovative deal structures that set brands up for rapid & sustainable growth.
  • Develop meaningful creator relationships that engage audiences with our services & brands
  • Put customer front & center & optimize channel UX in partnership with site/product team
• Proactively identify & implement data driven optimizations on an ongoing basis to drive performance improvement WoW & MoM in identified KPIs
  • Partner closely with Data Science & Marketing Analytics to develop, implement & continuously validate robust measurement / attribution approaches.
• Proactively evaluate & identify opportunities for incremental growth. Act with curiosity & creativity.
  • Innovate & lead new testing initiatives including new channel/partner launches (collaborating with other channels where relevant) to both validate performance & drive incremental growth. 
  • Explore new approaches, products, services & expansion opportunities that drive business strategy.
• Manage relationship(s) with external agencies as well as direct partners
  • Evaluate, negotiate, onboard & proactively manage new / existing partners as needed
  • Work cross functionally with relevant internal stakeholders on business cases, contracts, fee / commission oversight & negotiations, RFP management, invoicing / auditing 

You are

• A fearless relationship manager, earning trust with internal & external partners to nurture  collaboration & buildwin-win partnerships.
• A marketing expert with test & learn experience & strong ability to document & share best practices.
• Innovative, resourceful & solution oriented - proactively seeking input from peers & leaders in complex problem solving.
• Data driven. Advising & using data to explain performance & recommend optimizations or strategic changes.
• Continuously aligning team priorities to company & team objectives, setting expectations for success & allocating resources effectively. 
• An efficient project manager with strong written & oral communication skills.
• Egoless, creating an inclusive environment that encourages ideas & promotes cross team collaboration.

You have

• 5-7 years of relevant professional experience with concrete, consistent results
• Experience in performance marketing or partnerships, with past experiences in NA influencer marketing; In-depth knowledge of Meta, TikTok, YouTube, Snapchat, Pinterest, Twitch influencer marketing strategies is a plus
• At least 2+ years of influencer and/or agency management, with experience leading & influencing others. 
• Background in eCommerce and/or subscription business models is a plus
• Strong business writing skills 
• Substantial experience working with performance marketing metrics (revenue share, CAC, incremental or marginal CAC, LTV, ROI).
• A proven track record in Influencer marketing campaign strategies & execution; robust playbook of available optimization & growth levers  
• Fluency in Microsoft Excel / Office, advanced Excel experience, reporting automation experience is a plus 
• High school diploma or GED & Bachelors degree with strong academic record and/or proven relevant experience in a performance marketing or highly commercial role required

Youll get 

• Competitive salary, 401k with company match that vests immediately upon participation, & company equity plan based on role
• Generous PTO, including sabbatical, & parental leave of up to 16 weeks
• Comprehensive health & wellness benefits with options at $0 monthly, effective first day of employment
• Tuition reimbursement for continuing education
• Up to 75% discount on subscriptions to HelloFresh meal plans (HelloFresh, Green Chef, Everyplate, & Factor_)   
• Access to 7 different Employee Resource Groups (ERGs) including those for BIPOC, women, veterans, parents, & LGBTQ+
• Inclusive, collaborative, & dynamic work environment within a fast-paced, mission-driven company that is disrupting the traditional food supply chain

This job description is intended to provide a general overview of the responsibilities. However, the Company reserves the right to adjust, modify, or reassign work tasks & responsibilities as needed to meet changing business needs, operational requirements, or other factors.

Position is eligible to participate, contingent on Supervisory Board Approval, in HelloFresh's equity program.