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HelloFresh // meal kit delivery
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Green Chef is the #1 Meal Kit for Eating Cleanand we have some exciting things on the horizon! Were looking for a strategic, entrepreneurial marketer to join us as Manager of Business Development. In this role, youll identify, launch, & scale innovative marketing partnerships & channels that drive sustainable, incremental growth. The ideal candidate is a self-starter with a sharp eye for emerging opportunities, a passion for testing & learning, & the ability to dive deep into performance data while effectively championing the brand. 

The role reports to the Marketing Director of Green Chef & involves close cross functional collaboration with the broader organization such as Marketing Channel Leads, Analytics, Brand Creative & Product Marketing. Your efforts will directly impact customer acquisition, brand visibility, & long-term customer profitability for HelloFreshs most premium meal kit offering, proven to help you build healthy habits. 

You will

  • Identify, stand up & execute novel marketing initiatives to drive incremental, sustainable growth 
  • Lead strategy & execution of Partnerships & B2B (partner with internal teams where applicable) 
  • Accelerate GenAI strategy & team utilization to increase efficiency & growth
  • Lead ad hoc projects to support channel diversification & expansion 
  • Stay informed on industry trends, competitor strategies, new growth tactics & tech to fuel innovation & differentiation
  • Track KPI performance across initiatives, using data & insights to guide strategy & optimizations; regularly synthesize & share test learnings  
  • Design, execute & report out on experiments e.g. A/B or other test structure 
  • Manage external partners & internal collaborators to deliver high-impact campaigns from concept through execution & optimization
  • Develop, brief, & review creative assets & messaging, ensuring alignment with brand & performance goals

You are

  • 4+ years of experience in growth marketing, partnerships or a similar role, preferably at a high-growth consumer brand or agency with a focus on D2C/eCommerce/subscription models
  • Proven track record working on emerging or innovative marketing initiatives & making them successful from a customer economics point of view 
  • You are entrepreneurial & have experience being resourceful & finding creative solutions to solve problems head-on. 
  • You are quick to act! You know an opportunity when you see one.
  • You have great written & verbal communication & you can autonomously prepare presentations & pitch to various companies.
  • You are data driven & can justify your ideas with a sound business case or industry insight.
  • You have a strong analytical mindset & experience with test design & execution; skilled in Excel/Sheets, comfortable working with dashboards; SQL experience is a plus.
  • Youre naturally attracted to marketing & solving customers problems. Youre not afraid to get your hands dirty to convince someone to try our products.
  • You are collaborative: You thrive in a cross-functional environment, cultivating collaborative partnerships at all levels & departments to drive alignment, speed & quality of execution.
  • You are results-oriented: You focus on outcomes & are committed to driving meaningful improvements in both customer acquisition 
  • You are adaptable: You thrive in fast-paced environments & stay flexible in the face of changing priorities, consistently delivering under pressure. 

This job description is intended to provide a general overview of the responsibilities. However, the Company reserves the right to adjust, modify, or reassign work tasks & responsibilities as needed to meet changing business needs, operational requirements, or other factors.

New York Pay Range
 
 
 
 
 
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