We are looking for a Product Marketing Associate Principal. This person will play a critical role in telling Vias product story to cities, transit agencies, school districts, & corporations. You will work across Product, Marketing, Sales, & Partner Success to define foundational positioning & messaging for Via products & features, conceive, frame, & execute compelling go-to-market plans, support renewal & upsell efforts, & drive successful adoption of our transit software. This role requires the ability to think strategically, work tactically, & create effective & compelling stories, insights, & programs.

Whether you have product marketing experience, a passion for transit or Transitech, or love digging deep into technology products to help make the complex simple, this is a dream job for someone who is ambitious & smart looking to have an immediate impact on a high visibility & deeply cross-functional team. You will have the opportunity not only to influence how this team functions, but also to work across our entire product portfolio, including Via, Remix, & Citymapper product lines.

Via is using technology to transform transportation around the world. From changing a single persons daily commute to reducing humanitys collective environmental footprint weve got huge goals.

What You'll Do:

The Product Marketing team at Via is focused on a few key goals:

• Define the Via product story: Collaborate with Product & Commercial Teams to develop compelling, differentiated product positioning & messaging throughout the customer journey & across customer types & use cases. 
• Drive go-to-market initiatives: Plan the launch of new products & features, & manage the cross-functional roll-out of the plan. Drive product-led growth among existing customer accounts, & ensure the market understands Vias capabilities to win new business.  
• Enable internal teams: Support Sales Enablement, Demand Generation, & Content Marketing programs & campaigns with expertly crafted foundational material that speaks to target personas.
• Conduct partner research: Deeply understand Vias product & customers, translating their pain points, product feedback, & operational challenges into meaningful to-dos for Product, Commercial, & Marketing teams.

Who You Are:

• Minimum of 3-8 years of B2B marketing or sales experience, ideally in fast-paced, high-growth businesses; experience planning & executing omnichannel, product-led marketing campaigns.
• Ability to collaborate, build consensus & solve problems across a diverse team.
• Excellent written & verbal communication skills; a great writer, presenter & storyteller who inspires teams & stakeholders & can translate complex technical concepts into smart & human value propositions. 
• Curious about the Via suite of products & the world of TransitTech, & willing to dig into specifics to understand how each product works & how it is used. 
• Self-starter who is comfortable working independently & can execute a campaign from conception to completion (or is excited to learn). 
• A customer-first & commercial mindset; the ability to align strategy with the customer journey; experience conducting customer research & translating insights into commercial imperatives.
• Strong analytical skills: youre able to dig into data & find insights to inform marketing programs. You can also develop KPIs, report on campaign performance, & adjust accordingly.
• Ability to prioritize & manage through complexity & across time zones!

Compensation & Benefits:

• Final salary will be determined by the candidates experience, knowledge, & skills. Salary reflected does not include equity or variable pay, where applicable
• Salary Range: $85,000-$110,000 per year
• We are proud to offer a generous & comprehensive benefits package, including free medical plans & 401K matching.