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Squarespace is looking for a Group Product Marketing Manager to join our team. The candidate should be comfortable driving growth & user success in non-US regions by supporting stakeholders & business leads. You have experience with go-to-market, product & feature launches in EU, UK, and/or APAC, & demonstrated success driving non-US product adoption in key markets. Experience with localization is a must.
The Group Product Marketing Manager will be a part of the product marketing organization, which values communicating the core benefits of the Squarespace platform to all its customers, driving new product adoption, & working cross-functionally to message, position, & go to market with a better Squarespace funnel, trial, & product. You are passionate about the customer & work with the platform product team, sales enablement & GTM team to identify pain points we can resolve.
This can be based in our headquarters in New York or Dublin & reports to the Associate Director of Product Marketing.
Youll Get To...
- Uncover & surface market insights & competitive intelligence to inform product development & feature localization for priority markets
- Identify key GTM geos for product marketing releases, understand our position in the market & the main players
- Identify strategic opportunities through product-market fit & feature gap analysis in key non-US geos
- Execute GTM in international markets for international products/features in partnership with regional marketing managers & global product teams
- Work with Product Analytics & GTM strategy to solve for international product usage data gaps
- Collaborate cross-functionally with regional marketing managers, PMMs, marketing, & product team members to ensure smooth international product launches & effective leveraging of diverse channels
- Optimize top of funnel performance with key marketing partners & product partners for international geos
- Run internal product education/awareness for international stakeholders & market partners
- Partner with regional marketing managers to establish product positioning for key geos
- Aid in launching the Squarespace brand in new markets in partnership with GTM strategy
- Manage agency partnerships that contribute to localization in key strategic languages.
Who Were Looking For
- 8+ years of demonstrated success in product marketing, growth marketing, product management, content strategy, or go-to-market
- Deep user understanding & visibility into pain points within the upmarket & international customer journey that lead to funnel leaks or churn
- Data-driven with the ability to discover & tie together insights to influence decisions
- A storyteller with strong presentation skills (verbal, written, visual), distilling complex concepts into simple language
- Project management abilities to plan & execute cross-functional initiatives & prioritize across multiple product launches
- Growth mindset, adaptability, & a drive for continuous improvement of self & team
- Ability to grow out or experience with growing out a product marketing team
- Experience working in an international, non-USA market
Benefits & Perks
- A choice between medical plans with an option for 100% covered premiums
- Fertility & adoption benefits
- Access to supplemental insurance plans for additional coverage
- Headspace mindfulness app subscription
- Global Employee Assistance Program
- Retirement benefits with employer match
- Flexible paid time off
- 20 weeks for parental leave & up to 12 weeks to care for an ill family member
- Pretax commuter benefit
- Education reimbursement
- Employee donation match to community organizations
- 8 Global Employee Resource Groups (ERGs)
- Dog-friendly workplace
- Free lunch & snacks
- Private rooftop
- Hack week twice per year
Cash Compensation Range: $148,500 - $239,200 USD
The base salary for this position will vary based on job-related criteria including relevant skills, experience, & location, among other factors.
In addition to the cash compensation above (which includes base salary and, where applicable for eligible roles, may include on-target commissions or overtime pay), Squarespace employees are eligible to be granted an option to purchase our common stock.
About Squarespace
Squarespace is a design-driven platform helping entrepreneurs build brands & businesses online. We empower millions of customers in more than 200 countries & territories with all the tools they need to create an online presence, build an audience, monetize, & scale their business. Our suite of products range from websites, domains, ecommerce, & marketing tools, as well as tools for scheduling with Acuity & creating & managing social media presence with Bio Sites & Unfold. Our team of more than 1,500 is headquartered in bustling New York City, with offices in Dublin, Ireland, Aveiro, Portugal, & coworking spaces in the UK, Netherlands, & Australia. For more information about our company culture, visit https://www.squarespace.com/about/careers.
Our Commitment
Today, more than a million people around the globe use Squarespace to share different perspectives & experiences with the world. Not only do we embrace & celebrate the diversity of our customers, but we also work toward the same in our employees. At Squarespace, we are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, national origin, gender, sex, gender identity or expression, sexual orientation, age, citizenship, marital or parental status, disability, veteran status, or other class protected by applicable law. We are proud to be an equal opportunity workplace.
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