Senior Manager, Performance Marketing - Factor for Business (B2B)

Factor for Business is a fast-growing channel bringing chef-crafted, dietitian-designed meals to companies of all sizes. Reporting to the Head of Factor for Business, you will join as a pivotal member of a lean, cross-functional team thats building a key growth engine for Factor.

You will be the first B2B marketing hire, responsible for building our customer acquisition engine from the ground up. This is a high-impact, hands-on role where youll own the strategy, execution, & optimization of all paid & organic channels to build a predictable pipeline of customers.

You will

• Build the B2B marketing engine: Develop & execute multi-channel paid acquisition strategies (e.g., LinkedIn, Google Ads), email marketing nurture campaigns, referral program & conversion-focused landing pages from scratch.
• Own two distinct funnels:
• Self-Service Conversion: Drive new customer sign-ups through our automated, self-service flow.
• Lead Generation: Generate a pipeline of qualified leads (MQLs) for the Commercial Manager to close.
• Manage the budget: Own the performance marketing budget & optimize all campaigns for key B2B metrics, including CPL (Cost Per Lead), CAC (Customer Acquisition Cost), & ROAS.
• Drive optimization: Continuously test & optimize ad copy, creative, landing pages, & email nurture flows to improve conversion rates.
• Track & report: Monitor & report on key performance metrics for the entire funnel, providing clear insights & recommendations to leadership.
• Partner with the team: Work closely with the Business Development Manager to ensure a seamless MQL-to-SQL handoff & with the Customer Experience Manager to ensure the self-service flow is effective.
• Leverage Hubspot: Build & manage all lead nurture workflows, campaign tracking, & reporting within our CRM.

You are

• A builder & problem-solver: You thrive in ambiguity & have a proven track record of creating marketing engines from scratch.
• A doer with a bias toward action: You are hands-on & can move quickly from strategy to execution, prioritizing what matters most.
• Data-driven & analytical: You live in the data, are obsessed with metrics, & use quantitative insights to make decisions & drive improvement.
• An owner: You take full accountability for the marketing pipeline & approach challenges with a solution-first mindset.

You have

• 5-7 years of hands-on experience in performance marketing, preferably in a high-growth startup environment with B2B & e-commerce/DTC experience.
• A proven track record of building & scaling paid acquisition channels (especially LinkedIn & SEM) & email marketing automation.
• Deep, expert-level experience with marketing automation & CRM platforms (HubSpot preferred).
• Strong analytical skills & the ability to translate data into actionable insights.
• Excellent communication skills & the ability to work cross-functionally with sales & leadership.
• Bonus: Experience in food, wellness, or B2B perks industries.

Youll get

• Competitive hourly rate, 401K company match that vests immediately upon participation, & team bonus opportunities
• Generous PTO & flexible attendance policy 
• Comprehensive health & wellness benefits with options at $0 monthly, effective first day of employment
• Up to 85% discount on subscriptions to HelloFresh meal plans (HelloFresh, Green Chef, Everyplate, & Factor_)   
• Access to Employee Resource Groups that are open to all employees, including those pertaining to BIPOC, women, veterans, parents, & LGBTQ+
• Inclusive, collaborative, & dynamic work environment within a fast-paced, mission-driven company that is disrupting the traditional food supply chain

This job description is intended to provide a general overview of the responsibilities. However, the Company reserves the right to adjust, modify, or reassign work tasks & responsibilities as needed to meet changing business needs, operational requirements, or other factors.