RAPP New York is looking for a VP, Product Manager to join our Corporate team.
WHO WE ARE:
We are RAPP world leaders in activating growth with precision & empathy at scale.
As a global, next-generation precision marketing agency we leverage data, creativity, technology, & empathy to foster client growth. We champion individuality in the marketing solutions we create, & in our workplace. We fight for solutions that adapt to the individuals needs, beliefs, behaviors, & aspirations.
We foster an inclusive workplace that values diversity & emphasizes personal well-being.
HOW WE DO IT:
At RAPP, our fearless superconnectors help to create value from personal brand experiences by focusing on three key areas: connected data, connected content & connected decisioning.
Our data analysts identify who that person is, our strategists understand what they want, & our award-winning technologists & creatives know how to deliver it ensuring were able to activate authentic customer connections for our clients.
Part of Omnicoms Precision Marketing Group, RAPP is comprised of 2,000+ creatives, technologists, strategists, & data & marketing scientists across 15+ global markets.
YOUR ROLE:
We are seeking an experienced & dynamic Product Manager to guide the development & enhancement of two core software products that will form the core of a future, integrated software suite for marketing agencies & their clients. You will work in close partnership with SVP Global Productized Services, who defines the overarching product strategy & delivery from a business perspective. This roles primary focus will be on ensuring the products are sustainable, modular, & extensible, while aligning the efforts of UX, design, & development teams to these goals. Proficiency in Agile & Scrum methodologiesparticularly in driving time to value for end usersis paramount. Familiarity with API-first web architectures is essential, & exposure to generative AI & Large Language Models (LLMs) is a strong plus.
YOUR RESPONSIBILITIES:
- Product Sustainability, Modularity & Extensibility
- Own the architectural roadmap to ensure the products are built for long-term sustainability & flexibility.
- Define & champion best practices around modular design, extensible APIs, & scalable infrastructure.
- Collaborate with the business sponsor to turn high-level business strategy into actionable product roadmaps that support a multi-product suite.
- Agile Product Management & Time to Value
- Lead Agile/Scrum ceremonies (daily stand-ups, sprint planning, reviews, retrospectives) with offshore & vendor teams to optimize the delivery cadence & ensure efficient collaboration.
- Establish clear, measurable objectives for each sprint to maximize time to value, balancing business needs with technical feasibility.
- Continuously iterate on & refine the product backlog to maintain momentum, prioritize high-impact features, & adapt to changing business conditions.
- Alignment with Business & Stakeholders
- Work closely with the SVP Global productized services to translate strategic goals & capabilities into requirements & day-to-day priorities for UX, design, & development teams.
- Manage & facilitate ongoing communication with the Strategic stakeholders within the global leadership (CTO, Chief Strategy Officer, Chief Transformation Officer) to validate requirements & product direction.
- Provide weekly updates on product progress, highlighting key decisions, trade-offs, & successes.
- Multi-Product Roadmap & Integration
- Develop a clear product roadmap for two core products, ensuring they can be seamlessly expanded into a larger, integrated software solution.
- Coordinate efforts across multiple teams to align timelines, deliverables, & feature sets.
- Develop a release calendar based on the product roadmap, deliver the product to this release calendar
- Advocate for API-first methodologies to maximize interoperability with other solutions & external platforms.
- Cross-Functional Leadership
- Guide UX, design, & development teams to ensure all work adheres to the strategic imperatives of sustainability, modularity, & extensibility.
- Translate product requirements into well-defined user stories & acceptance criteria, keeping engineering & design teams focused on high-value deliverables.
- Oversee the entire product development lifecyclefrom discovery & design through iterative development, testing, & releaseusing Agile best practices.
- User Experience & Adoption
- Drive user-centric research & usability testing to validate that product features address real-world needs of agencies & clients, with groups within the agency
- Partner with UI/UX teams to ensure product interfaces are intuitive & easily adoptable for diverse agency & client user groups
- Develop & execute structured onboarding & training strategies that encourage strong user engagement & retention.
- Performance Tracking & Optimization
- Define & monitor key performance indicators (KPIs) to measure product success, particularly in terms of extensibility, modular design, & time to value.
- Measure sprint burndown & budget use against product deliverables
- Use data analysis to identify trends, validate product decisions, & inform iterative enhancements.
- Present product performance insights to leadership, highlighting opportunities for further innovation & optimization.
- Risk Management & Compliance
- Identify & manage dependencies, risks, & challenges that could affect product sustainability, time-to-market, or overall value delivery.
- Ensure product compliance with industry regulations (including data privacy & security standards) & specific contractual obligations are upheld.
REQUIRED SKILLS:
- Bachelors degree in Business, Marketing, Maths, Computer Science, or a related field; an MBA or Masters degree is a plus.
- 5+ years of hands-on product management experience, preferably with B2B SaaS or enterprise software.
- Proven success in full-lifecycle product managementfrom ideation to launch, iteration, & eventual scale-up.
- Demonstrated ability to manage multiple product lines or modules, with a focus on creating interoperable solutions.
- Experience of managing offshore development partners & teams successfully
- In-depth knowledge of Agile & Scrum frameworks & best practices.
- Experience with planning & executing sprints, sprint retrospectives, & maintaining product backlogs to ensure the team delivers maximum value quickly.
- Track record of effectively balancing time to value with stakeholder requirements, resource constraints, & product quality.
- Required experience in a media or digital function, whether within an advertising/marketing agency or on the client side.
- Understanding of campaign management, digital marketing workflows, & the agency-client relationship.
- Skilled at translating business requirements into technical workflows that emphasize modular, extensible design.
- Familiarity with API-first architectures & modern web technologies, ensuring products are ready for seamless integration.
- Exposure to generative AI & Large Language Models (LLMs) (e.g., ChatGPT, GPT-4) is highly advantageous.
- Competent in data analysis tools (e.g., SQL, BI platforms) to inform product decisions & measure impact.
- Experience setting & measuring against metrics (KPIs, OKRs) to drive continuous improvement & demonstrate product ROI.
- Excellent communication, presentation, & collaboration abilities to coordinate efforts among business sponsors, leadership, & cross-functional teams.
- Solid project management skills, with the capacity to handle multiple workstreams under tight timelines.
- A proactive, solutions-oriented mindset that thrives in dynamic environments & consistently drives results.
- Matrix management of stakeholders at all levels of seniority within the organization
Our Hybrid Work Model:
RAPP's current hybrid model is designed to enable in-person connections & collaboration that is core to our culture, while also supporting flexibility for all employees. As such, we have the option to work from home two days per week, if we'd like.
RAPP provides a competitive salary & comprehensive benefits plan. Benefits for this role include health/vision/dental insurance, 401(k), stock options, Healthcare & Dependent Flexible Spending Accounts, vacation, sick, & personal days & positive activism days, paid parental leave & disability benefits. For more information regarding Omnicom benefits, please visit www.omnicombenefits.com.
As an EEO/Affirmative Action Employer all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status.
NOTE: This job description is not intended to be all-inclusive. Employee may perform other related duties as negotiated to meet the ongoing needs of the organization.
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