THE STORY

In 2012, we set out to reinvent mens underwear. Since then, weve used the same solutions-oriented approach to reimagine a full range of menswear staplesfrom featherlight button ups, to first-of-its-kind denim. Blending timeless styles with innovative details & materials, our clothes are uniquely designed to help guys move through their day with confidence (even if theyre just hangin in their sweats). 

We are looking for passionate, proactive, & strategic problem-solvers to join our growing team. If that sounds like youkeep reading.

THE ROLE

Were looking for a video-first content creator to curate, create, & manage content for our TikTok account.  Your mission will be to attract & engage our audience, increase followers, drive user interaction, & elevate our brand's presence on the platform. You'll work closely with the Brand Marketing & Creative teams to ensure that all content aligns with our values, voice, & creative vision.

This may be the job for you if:

• Youre a self-motivated content creator with a passion for short-form video & social trends.
• You love to keep your finger on the pulse of emerging social & cultural trends.
• Youre confident in pitching & executing brand-right ideas  and even more confident executing them. You can shoot, edit, animate video all on your iPhone. Youre nimble with audio, animation, & graphics, & can work under reactive timelines to keep up with the social landscape.
• Youre a culture sponge, with a pulse on shopping & retail, & obsessed with whats happening in the different spaces we occupy social, retail, fashion, pop culture.
• Youre comfortable working with a low-fi budget & quick turnarounds while staying creatively elevated & on-brand.

WHAT YOU'LL DO

• Content Creation: Conceptualize, produce, & edit engaging TikTok videos that resonate with our target audience. Collaborate with the Creative team to bring fresh & innovative ideas to life.
• Content Curation: Monitor TikTok trends, hashtags, creators & challenges to identify opportunities for relevant & trending content that aligns with our brand.
• Creator Management & Partnership: Identify, build, & maintain strategic relationships with content creators to drive brand awareness, engagement, & growth.
• Community Engagement: Engage with our TikTok community by responding to comments, messages, & mentions. Foster positive interactions to build a loyal & enthusiastic audience.
• Social Content Creation: Lean into creating platform-relevant content for additional social channels (Instagram) when needed.
• Platform Growth: Develop strategies to increase follower count, reach, & engagement on the TikTok platform. Analyze data & metrics to optimize content performance.
• Content Calendar Management: Assist in planning & maintaining a content calendar to ensure a consistent posting schedule while ensuring content diversity & relevance.
• Brand Alignment: Ensure that all content adheres to the brand's guidelines, tone, & style. Work closely with the Brand Marketing team to ensure brand consistency across platforms.
• Competitive Research: Monitor competitor activity on TikTok & identify opportunities for differentiation & improvement.
• Innovation & Trends: Stay up-to-date with emerging TikTok trends, features, & best practices. Implement innovative strategies to stay ahead in the fast-paced social media landscape.
• Cross-platform Integration: Collaborate with other platform managers to align content efforts across various social media platforms.

WHAT WILL SET YOU UP FOR SUCCESS

• Passion for TikTok: A deep understanding & love for the TikTok platform, with a strong sense of its culture, trends, & community.
• Creativity: A creative mind with the ability to ideate & execute engaging & viral content concepts.
• Video Editing Skills: Proficiency in video editing software & apps, such as Adobe Premiere Pro, Final Cut Pro, or TikTok's built-in editing tools.
• Social Media Savvy: Familiarity with other social media platforms & an understanding of how content resonates across different channels.
• Data-Driven: Basic analytical skills to interpret data & metrics for content optimization.
• Collaborative Spirit: Strong teamwork & communication skills, as you will be working closely with other content creators & departments.
• Adaptability: Ability to work in a fast-paced & ever-changing social media environment.
• Problem-Solving: Resourceful & quick-thinking to address challenges & find creative solutions.

WHAT WE'RE SEEKING

• Bachelor's degree in Marketing, Communications, Digital Media, or a related field is preferred.
• Previous experience in social media content creation, especially on TikTok, is preferred. 
• 1 year experience in a professional environment required.

WHAT MAKES US SPECIAL

• We search for the smarter way. Everything we do, from products to experiences to processes, is built with research, ingenuity, & quality. We embrace efficiency in all of its forms but especially in how we work together as a team, the less bureaucracy the better.
• We invite generously because more perspectives make us better. We think diversity of thoughts & experiences is a strength. We check our egos at the door, actively solicit others perspectives, & always assume the best intentions. We build relationships that last.
• We believe that real confidence comes from knowing, not showing. We operate with a steady conviction & are built for the long haul, not to chase the latest fads. That doesnt mean we cant be assertive, expressive or take risks.  But we do so with an informed approach knowing we have the substance to back it up.
• We support the good ones & believe they can finish first. We believe that being good is the most sustainable strategy for success. We work with ethical & humane partners & always strive to do what is right, even if it is at a cost. We act with integrity, own our mistakes, & put in the effort to do our best. 

THE PERKS

• Full insurance benefits
• Open vacation policy
• Hybrid office model (in office M/T/Th)
• Great location in the heart of Nomad district
• Office snacks & drinks
• Thursday happy hours
• Free Mack Weldon gear
• Salary range of $70,000 - $75,000 *This range represents the low & high end of the anticipated base salary range for this NYC - based position. The base salary will depend on numerous factors such as: experience & qualifications for the role, experience level, skillset, & balancing internal equity relative to other MW employees.