WHO WE ARE

New York Magazine is seeking a strategic, creative, & data-driven Director of Consumer Marketing to lead the vision & execution of marketing initiatives across our portfolio of brands. This leadership role will be responsible for developing & optimizing full-funnel marketing strategies that grow audience engagement, drive subscriptions, & elevate brand loyalty across digital & offline channels.

As a key member of the Consumer Revenue team, you will oversee campaigns that span awareness, consideration, conversion, & retention. Youll bring a deep understanding of audience behavior & marketing performance metrics to craft compelling, results-oriented strategies. Working cross-functionally with teams including Brand, Editorial, Analytics, Product, & Engineering, you will ensure that our marketing efforts are cohesive, innovative, & aligned with the broader objectives of New York Magazine.

This is a unique opportunity for a dynamic leader to shape the future of consumer marketing at one of the most iconic media brands, while driving meaningful connections with our readers & subscribers.

WHAT YOULL DO

• Lead Consumer Marketing Strategy:Develop & execute integrated marketing strategies that support audience growth, brand awareness, product adoption, & revenue generation. Own & evolve the full marketing funnel, from campaign ideation through execution & performance analysis.
• Oversee Multi-Channel Campaigns: Manage marketing initiatives across a range of channels including digital (email, social media, display, search), offline (print, OOH, events, podcasts), & partnerships (affiliate, influencer, sponsorships). Optimize campaigns for both short-term performance & long-term brand value.
• Data-Driven Insights & Performance Optimization: Leverage data & analytics to inform marketing strategies & tactics. Collaborate with Analytics & Data Science teams to develop performance dashboards, run A/B tests, & use insights to iterate & improve campaign results.
• Audience-Centric Messaging & Positioning: Work closely with Brand & Editorial teams to ensure consistent & compelling messaging that resonates with core audience segments. Tailor marketing narratives to drive engagement & brand affinity while respecting the editorial voice.
• Cross-Functional Collaboration: Partner with stakeholders across Product, Engineering, Creative, Editorial, & Revenue to support launches, promotions, & initiatives that require coordinated go-to-market planning. Drive alignment & communication across departments.
• Team Leadership & Development: Manage & mentor performance marketing team. Establish KPIs, set performance targets, & foster a culture of collaboration, creativity, & accountability.

WHO YOU ARE

• 8+ years of experience in consumer marketing, brand marketing, or growth marketing within a media, publishing, or direct-to-consumer business.
• 5+ years of team leadership experience, with a proven ability to manage & scale marketing programs across multiple channels.
• Strong track record of planning & executing successful marketing campaigns that drive audience growth & revenue.
• Deep understanding of marketing tech stacks, customer journeys, & data-driven decision making.
• Excellent communication & storytelling skills, with the ability to translate insights into strategic action & clearly present to leadership.
• Collaborative, adaptable, & resourcefulable to thrive in a fast-paced, cross-functional environment.
• Familiarity with subscription & membership models is a strong plus.

If you think you have what it takes, but don't meet every single point in our job posting, please apply with a cover letter to let us know how you believe you can bring your unique skills to the Vox Media team or get in touch! We would love to have a chat & see if you could be a great addition to our team. Weve hired chefs who became editors, DJs who became UX designers, & sommeliers who became writers.

WHERE YOULL WORK

This job is located in New York. 

WHY VOX MEDIA?

WHAT WE OFFER

This is a permanent, full-time position. This job is benefits-eligible. We pride ourselves in providing comprehensive benefits to support all of our employees wherever they are in life. You can find more information about our benefits here.

OUR DEI+ COMMITMENT

Vox Media is committed to building an inclusive environment where everyone can show up as their authentic selves & create their best work. We recognize that great stories, platforms, products & services come from people with all manner of backgrounds & experiences. We recognize that our commitments require ongoing work & sustained attention, as well as adaptation to new insights & best practices. We keep our diversity data public for the sake of accountability, transparency & communication. Learn more about our values here, & our approach to corporate citizenship here. 

Vox Media is an Equal Opportunity Employer & qualified applicants will receive consideration without regard to race, color, gender, sexual orientation, gender identity or expression, religion, disability, national origin, protected veteran status, age, or any other status protected by applicable national, federal, state, or local law. Vox Media will also consider all qualified applicants with criminal histories in accordance with applicable Fair Chance laws. We are also committed to providing reasonable accommodations as part of the application process to candidates with disabilities. If you require a reasonable accommodation as part of the application process, please contact our People & Culture team (recruitment@voxmedia.com).

WHAT COMES NEXT

Our recruiting team will go through applications in a timely manner. Please note that our recruiting team will only contact you from @voxmedia.com email addresses, never via text message. Read more about how our recruiting team operates, & how to protect yourself from recruitment fraud, here.