Whatever your journey, Zola exists to serve the humans at the heart of every wedding: whether getting married, attending, or helping make it all happen. That's why over 2 million couples have chosen Zola as their partner to help plan & celebrate every joyful & real moment, from booking a venue to designing save-the-dates to registering for gifts & beyond. Twelve years in, Zola's platform continues to bring couples unique visions to life with the most innovative tools, expert advice, & a trusted network of highly-rated vendors who make dreams a reality across the country. Whether at home or on the go with our award-winning mobile app, we make every step seamless - & even delightful.

Were looking for a data-driven & performance-obsessed Director / Senior Director of Growth Marketing to lead acquisition at Zola. This is a highly impactful & visible role reporting to the CMO & regularly liaising with the leadership team, responsible for the full media budget, owning the growth roadmap, & scaling user acquisition with efficiency & impact.

Youll own Zolas paid marketing across paid search & paid social while also overseeing ABL (above-the-line) media such as audio, podcasts, influencers, & digital video, & SEO. Youll partner closely with our VP of Marketing Strategy, Senior Director of Lifecycle, Director of Brand, & in-house creative team to drive cross-channel campaigns that acquire & convert high-value customers; & with our Product & Finance teams cross-functionally.

Responsibilities

• Own the strategy, execution, & optimization of all paid acquisition channels: paid search, paid social, audio, streaming, affiliate, & emerging formats. Manage to blended & channel-level CAC, CPA, & LTV:CAC targets.
• Lead the search marketing strategy (SEM + SEO), working closely with in-house teams & agency partners to drive sustainable growth
• Oversee SEO roadmap & performance, ensuring strong technical execution & content strategy in partnership with product & content teams
• Develop & test upper-funnel campaigns (e.g., digital video, podcasts, ABL channels) to expand Zolas reach while maintaining performance discipline
• Lead growth forecasting, attribution, & incrementality measurement in collaboration with Finance & Data
• Partner cross-functionally with Product, Data, & Engineering to identify opportunities to improve conversion, optimize landing experiences, & build sustainable growth loops
• Manage & mentor a layered team (including external agency partners & internal direct reports)

Requirements

• 710 years of experience in performance marketing or growth at a high-growth consumer business
• Deep expertise in paid search strategy & execution; strong understanding of how to scale SEM profitably & incrementally & a rabid appetite for keeping up with evolving search behaviors, including AI search
• Hands-on experience managing full-funnel paid media programs, with a track record of hitting aggressive growth goals
• Experience managing SEO programs & collaborating across content, product, & engineering
• Highly analytical mindset with comfort in data tools, testing frameworks, & attribution modeling
• Passion for the Zola mission & a love for performance + brand marketing working hand-in-hand. Siloed thinkers need not apply!
• Management experience & a reputation as a strong, collaborative, compassionate leade

Why You'll Love Working at Zola

We're a fast-moving team with big ideas & a deep passion for improving the wedding journey. Youll have the opportunity to make a measurable impact on the growth of a beloved consumer brandand help couples everywhere discover Zola.

The salary range for this role is $170,000 - $190,000.

ABOUT ZOLA

We're Zola, the wedding company that will do anything for love. We're reinventing the wedding planning & registry experience to make the happiest moment in our couples lives even happier. From engagement to wedding & decorating your first home, Zola is there, combining compassionate customer service with modern tools & technology all in the service of love. 

We built our entire platform from the ground-up in 2013, & quickly became the fastest-growing wedding company in the country. Our team has deep experience creating award-winning online & mobile products that are helpful, intuitive, & simply magical. Were proud to have investor partners including Female Founders Fund, Comcast Ventures, Goldman Sachs, Canvas Ventures, Thrive Capital & Lightspeed Venture Partners, among others. 

We are passionate about supporting all forms of love, & were proud of our thriving community of over 2 million couples. We strive to hire a team that is as beautifully diverse as the couples getting married today, & we encourage individuals from every race, gender identity, age, sexual orientation, ethnicity, marital status, religion & perspective to apply. Zola will always be a place where every employee, couple, wedding guest, wedding vendor, & partner will be respected & accepted & valued. 

Our headquarters is in NYC. Come work with us!