About BuzzFeed

BuzzFeed (Nasdaq: BZFD) is home to the best of the internet with a mission to spread joy & truth. Across entertainment, news, food, pop culture, & commerce, our brands drive conversation & inspire what audiences watch, read, & buy now & into the future. Born on the internet in 2006, BuzzFeed is committed to improving it: providing trusted, quality, brand-safe entertainment to hundreds of millions of people; making content on the internet more inclusive, empathetic, & creative; & inspiring our audience to live better lives. 

Business Area: Technology

Job Category: Product

Salary: $111,000.00- $140,000.00 USD 

Union Status: Non-Union 

BuzzFeed is committed to fair & equitable compensation practices. We reserve the ability to adjust the final compensation for this role based on the final candidate's experience, skillset, certifications, & geography.

The Role

We are looking for a dynamic & creative product marketing manager to help us launch BuzzFeed Island, a new mobile app designed to transform social media from a passive experience into an interactive & creative one. Leveraging AI, were pioneering a new way for users to explore, create, & engage with dynamic, interest-driven spaces that foster connection & creativity. In this role, you will help us launch with energy, grow with intention, & turn users into fans while making sure everything we do feels fun, fresh, & unmistakably on-brand.

This is a full-time, hybrid position located in our New York City office.

You Will

• Define & evolve the products positioning, messaging, & narrative & make sure it shows up consistently across product surfaces, app stores, content, & comms
• Develop deep understanding of our target users (and potential haters): run research, gather insights, synthesize feedback loops
• Drive demand generation before launch through creative campaigns, waitlist mechanics, social storytelling, & early access incentives 
• Cultivate an engaged beta community & design activation strategies to convert them into evangelists post-launch
• Define & own the go-to-market strategy, including messaging, launch planning, & the identification of high-impact marketing channels for both launch & sustained growth
• Work closely with the product, design & content teams to prioritize & build the right virality loops within the product 
• Contribute to building the foundation of post-acquisition journeys, including onboarding, push/email strategy, & user education. Optimize for early activation, habit formation, & community engagement
• Define success metrics for marketing campaigns & programs. Design & interpret experiments that inform audience targeting, messaging resonance, & channel performance

You Have

• 57 years of experience in product marketing, content strategy, or audience development for consumer products and/or entertainment 
• Youre fluent in product thinking but have a storytellers heart you can write a launch brief & a headline that makes people care
• Equal parts strategist & operator: you know how to zoom in on a screen & zoom out to a market trend
• You've launched & grown at least one consumer app & know that getting someone to download an app is a lot harder than getting a click. Youve fought the App Store wars & lived to tell the tale
• Strong collaborator across product, design, editorial, & comms & comfortable leading without formal authority
• Curious about AI, excited about experimentation, & not allergic to a little weirdness

Bonus Points

• Youve launched a 01 product or major new feature
• Experience with brand voice, onboarding design, app store optimization, or user education
• Youve read Jonah Perettis SNARF memo & said yes, that.

Life at BuzzFeed

We celebrate inclusion & are committed to equal-opportunity employment. We are proud to be an equal-opportunity workplace. All qualified applicants will receive consideration for employment without regard to, & will not be discriminated against based on age, race, gender, color, religion, national origin, sexual orientation, gender identity, veteran status, disability, or any other protected category.

You can expect:

• A supportive, inclusive atmosphere on a team that values your contributions.
• Opportunities for personal & professional growth through work experience, offerings from our in-house Learning Team, our Employee Resource Groups, & more.
• An attractive & equitable compensation package, including salary.
• A well-rounded benefits program featuring paid time off, unlimited sick time, comprehensive medical benefits, a family leave policy, access to mental health platforms, retirement plans, health & wellness discounts, & much more.