Noom is on a mission to help people live better, longer. Were a consumer-led digital health company, connecting people to content, coaching, community, & clinicians to build lasting habits & live healthier lives. Were a high-growth organization powered by science, technology, & world-class talent. When you join Noom, on any team, whether fully-remote or in one of our offices, youll see the impact of your work on the world.

Our Brand Marketing Team
At Noom, our Brand Marketing team drives awareness, engagement, & growth through strategic storytelling & high-impact campaigns. We collaborate across departments to bring our mission to life & connect people with transformative health experiences.

About the Role
As we continue to grow, were seeking a Senior Manager, Product Marketing to shape go-to-market strategies & optimize product performance through integrated marketing initiatives. This highly cross-functional role collaborates closely with Product, Consumer Insights, Creative, & broader Marketing teams to align messaging with market needs & drive measurable business outcomes.

You Will

• Drive Positioning & Messaging
• Collaborate with Product, Consumer Insights, & Marketing to develop clear, differentiated product positioning & compelling messaging.
• Align messaging with market needs, user feedback, & competitive differentiators.
• Develop Product Line Strategy
• Partner with Product leadership to assess & evolve the product portfolio strategy.
• Recommend enhancements to portfolio positioning, cross-product integration, & pricing approaches.
• Identify ways individual products complement each other & contribute to larger business goals.
• Partner on Creative Strategy Collaboration
• Work closely with Performance Creative teams to bring market insights into the creative development process.
• Highlight key features, tools, or experiences that can drive marketing effectiveness.
• Contribute to creative testing frameworks & ensure ad concepts are grounded in product strengths.
• Develop & Validate Product Claims
• Partner with Research to create & validate claims that strengthen product positioning.
• Ensure all claims are credible, substantiated, & meet legal & regulatory standards.
• Translate validated claims into clear, persuasive messaging for marketing assets.
• Own Go-to-Market Planning
• Develop & manage GTM strategies for new product launches & existing product campaigns.
• Recommend opportunities to refresh messaging & campaign focus for ongoing business impact.
• Align launch & campaign plans with cross-functional stakeholders to ensure successful execution.
• Improve Performance Analysis & Optimization
• Establish reporting frameworks to measure product performance across the funnel.
• Analyze key performance indicators, uncover trends, & translate insights into actionable strategy.
• Explore opportunities for product-level P&Ls in partnership with Finance & Analytics teams.

You Have

• 7+ years of experience in marketing or product marketing.
• Strong storytelling & communication skills; confident presenting to executives & cross-functional teams.
• A strategic & analytical mindset, with a proven ability to translate strategy into action in a data-driven manner. 
• Hands-on experience with content creation & know how to translate complex features into crisp messagingfrom technical one-pagers & positioning docs to pitch decks & launch kits.
• A high-degree of organization & ability to thrive in a fast-moving, dynamic environmentjuggling multiple projects, shifting priorities, & tight deadlines without losing focus or quality.
• A customer-first mindset, constantly looking for ways to cross-collaborate & close the loop between product, GTM, & user needs.
• Curiosity, proactivity, & the ability to roll up your sleeveswhether it's building a demo, jumping into competitive analysis, or recording a launch video.

What Makes This Job Amazing

• Youll define product marketing strategy & messaging for a category-leading health platform.
• Youll be a critical bridge between Product & Marketing, helping turn innovations into impactful stories.
• Youll shape & validate product capabilities that influence how Noom is perceived in the market.
• Youll help scale a high-performing, insights-driven Product Marketing function with room for growth & ownership.

Compensation Details 

• The US base salary range for this full-time position is $164,000 - $222,000.
• The range displayed on each job posting is based on Nooms estimate as of the date of publication & reflects the minimum & maximum target for the position across all US locations. The actual placement of the candidate within the range is based on factors including but not limited to relevant experience, assessment of functional skills & behavioral competencies, & scope. This range is not inclusive of any discretionary bonus or equity package. 
• Noom currently offers a comprehensive & generous total rewards package. This package generally includes discretionary performance-based bonus, stock awards, healthcare & retirement benefits, paid holidays, paid time off, disability benefits & various wellness programs, etc.

Location

• By applying to this position you will have an opportunity to share your preferred working location from the following:
• In-office Locations: 
• New York, NY, USA
• Princeton, NJ, USA
• Remote location(s): United States, with ability to work Eastern or Central Time Zone-aligned hours strongly preferred.

More About Noom
Noom is a leading whole-person health platform on a mission to help people live better, longer. We combine personalized medication with the science of behavior change & psychology, to help people build lasting habits & live longer, healthier lives. With nationally-recognized, holistic programs spanning weight, diabetes prevention, GLP-1 support, menopause, longevity, & more, we serve millions through health plans, employers, & direct-to-consumer offerings. As a trailblazer in the world of health & wellness, Noom makes healthy living easy, fun, & deeply rewarding.

Join us in shaping the future of health. Whether you're remote or in-office, youll be part of a passionate, mission-driven team working to make the world a healthier placeone habit at a time.

Noom is proud to be an Equal Opportunity Employer, & all applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, caste, national origin, physical or mental disability, protected veteran status, age, or any other characteristic protected by applicable law. Noom is committed to providing access, equal opportunity & reasonable accommodation for individuals with disabilities.