About The Role

Teads is looking for a world-class Manager/Director of Marketing Enablement & Operations (Global) to join our Marketing team focused on optimizing every interaction by creating best in class marketing go-to-market framework.. Reporting to the Global Chief Marketing Officer, you will be a key leader in the marketing team, responsible for overseeing Marketing GTM for global initiatives inclusive of owning, developing & executing comprehensive demand generation strategies that drive customer acquisition, engagement, & revenue growth. This role requires a blend of strategic thinking, hands-on execution, & the ability to collaborate effectively across cross-functional teams. 

Responsibilities 

Enablement 

• Develop & lead the overall demand generation strategy aligned with company goals & objectives focused on churn reduction & new business priorities.
• Work closely with the VP of Content Marketing to create compelling & targeted content that resonates with our target audience at each stage of the buyer's journey.
• Design an integrated multi-channel marketing framework to deploy locally.
• Implement lead marketing programs, leveraging various channels such as digital marketing, content marketing, events, & partnerships.
• Collaborate with the sales team to ensure seamless lead handoff & alignment with sales goals.

Operations

• Establish standardized marketing operations, including effective tracking & reporting systems e.g. Hubspot/CRM.
• Align markets with business objectives/priorities & unifying messaging & branding.
• Develop & successfully deploy GTM plans across all markets with playbooks & input tracking to determine success.
• Create & leverage integrated marketing campaigns with agency & brand partnerships, amplifying local & regional success stories.
• Scale & customize global assets to meet the specific needs of each local market.
• Develop input tracking to ensure we have measurement plans across all global initiatives resulting in transparent progress reporting, understanding areas of opportunity & cross-functional feedback loop.
• Oversee all marketing operations (e.g., target setting, lead scoring, attribution etc), ensuring they are carried out efficiently & effectively, & that they yield the desired results.
• Serve as a strategic partner for the CMO in formulating short & medium-term strategies.
• Measure, evaluate, & report on the performance & effectiveness of all marketing campaigns. Use this data to make informed decisions about future campaigns.

Qualifications

• Bachelor's degree in Marketing, Business, or a related field; MBA is a plus
• Proven experience (7+ years) in a demand generation role, preferably in the advertising, ad tech, or media industry 
• Strong understanding of B2B marketing & the buyer's journey
• Demonstrated success in developing & executing multi-channel marketing campaigns
• Proficiency in marketing automation platforms, CRM systems, & other marketing technologies
• Excellent analytical & data-driven decision-making skills.
• Exceptional leadership, communication, & collaboration skills

The base salary range is $110-130K; Salary does not include other forms of compensation or benefits offered in connection with this role. This role is eligible for a discretionary quarterly bonus and/or commission payments based, in part, individual & company performance relative to pre-established targets. Pay is based on various non-discriminatory factors including but not limited to experience, education, & skills.

===== ABOUT TEADS ======

Teads operates a leading, cloud-based, omnichannel platform that enables programmatic digital advertising across a global ecosystem of quality digital media. As an end-to-end solution, Teads modular platform allows partners to leverage buy-side, sell-side, creative, data & AI optimization technologies.

For advertisers & their agencies, Teads offers a single access point to buy the inventory of many of the world's best publishers & content providers. Through exclusive global media partnerships, Teads enables advertisers & agencies to reach billions of unique monthly users in brand safe, responsible advertising environments, while improving the effectiveness & efficiency of digital ad transactions.

Teads partners with the leading marketers, agencies & publishers through a team of 1,200+ people in 50 offices across more than 30 countries.

Were committed to creating a dynamic work environment that values diversity & inclusion, & represents employees across a variety of skill sets. We embrace contributions from all ages, sexes, races, ethnicities, religions, sexual orientations & gender identities.