The Role

Were looking for an experienced Director to lead our central influencer marketing team & own our global creator strategy from our Berlin or New York headquarters.

In this role, youll ensure HelloFresh remains a pioneer in the creator economywhile setting the vision for the next phase of innovation. Youll combine deep expertise in influencer marketing & performance-driven paid media to elevate our global programs, scale our operations, & ensure best-in-class creator content reaches millions of customers around the world.

Youll be responsible for identifying scalable opportunities, optimizing cross-market performance, & driving measurable impact. Youll collaborate with local market teams across all continents & report directly to our Global VP of Marketing.

What youll do

• Lead & evolve HelloFreshs global influencer marketing strategy, setting best practices & scaling successful models across all markets.
• Own a pipeline of central projects across automation, paid content amplification, onboarding of nano & micro influencers, data enrichment & AI.
• Own & grow our global creator programs, from ambassador communities to paid partnerships, co-branded campaigns & content utilisation across paid & organic channels.
• Drive performance by integrating influencer content into the full marketing funnelincluding amplification, darkposting, & partnership ads.
• Partner with local & central teams to guide execution, optimize budget allocation, & track performance across channels & countries.
• Develop global frameworks, tooling, & playbooks to streamline operations, reduce inefficiencies, & scale with consistency.
• Negotiate global partnerships, lead agency relationships, & foster a diverse, high-performing creator ecosystem.
• Monitor trends, platforms, & creator innovations to keep HelloFresh at the forefront of the creator economy.
• Be the face of the channel for our local & central senior leaders & advocate for it in performance reviews, budgeting sessions & leadership meetings. 

What youll bring

• 7+ years of experience in influencer marketing, with proven success in a global or multi-market leadership role.
• Deep understanding of the creator landscape across platforms like Instagram, TikTok, YouTube, & Twitch.
• Strong track record of performance-oriented influencer campaigns & experience integrating creators into paid media strategies.
• Experience managing international teams or stakeholders & scaling marketing programs across diverse regions.
• Exceptional communication & stakeholder management skills, with the ability to align central & local priorities, & provide easy-to-digest information for central & local leaders.
• A data-driven mindset: youre comfortable working with performance metrics, budget reports, & media effectiveness analyses.
• Fluent in English; additional languages are a plus.

What we offer

Elevate your lifestyle! Join one of Europe's fastest-growing tech powerhouses in a dynamic phase of expansion.

• Immerse yourself in a diverse global community of 90+ nationalities.
• Enjoy a competitive compensation package that goes beyond the norm, with perks & a Hybrid working model.
• Elevate your lifestyle with exclusive discounts on your weekly HelloFresh box & office meals.
• Invest in your growth with an annual learning & development budget, German language learning budget, & access to the HelloFresh Academy.
• Plus, we've got your well-being covered with mental health support, transportation perks, & working-parent-friendly benefits. From our 24/7 gym access,wellbeing platforms like Headspace & Spill, to sabbatical leave options, HelloFresh is not just a workplace; it's a lifestyle of perks & possibilities!

Are you up for the challenge?

Please submit your complete application below including your salary expectations & earliest starting date.

After submitting an application our team will review this & get back to you within 5 business days.