Manager, Data Strategy & Analytics

Job Description 

Kepler executes engineered marketing, where every message & ad delivered helps create a more personalized & productive relationship between brands & their consumers. We do this by acting as clients agency of record, as their in-house team, or some hybrid of the two & by harnessing data & technology across all paid digital media & data-driven CRM channels.

Kepler prides itself on being a great place to work. 

• We're transparent with our employees. You'll hear updates on company financials, how we're performing against bonus goals, & how we're responding to challenges we face. 
• We're growing. For you, that means unparalleled growth opportunities & a role in shaping the direction of the company. 
• We're fun. You'll work with & learn from the smartest people in the industry & have a blast doing it. 

The Data Strategy & Analytics Manager plays a critical role in ensuring client & company success by understanding our clients tech, analytics & data strategy & defining a learning agenda that focuses on mining for insights, leveraging measurement technologies to make data-driven decisions, & implementing new solutions where there are gaps in client tech. Youll have opportunities to build knowledge & expertise in specific solutions across reporting & visualization, MarTech tools, & measurement as well as opportunities to teach & mentor analysts & peers.

The position requires strong quantitative & communication skills, business savviness to understand & advance client marketing strategy, a technical mind to operate & leverage the latest ad tech platforms, & a desire to be part of a tightly-knit team thats out to change the industry. 

What You Will Do:

Scenario: The client sends you an email -  We have had the same creative ads in the market for 3 weeks? Are they still effective? When should we change them? 

Are you excited to tackle the challenge? Is your mind already thinking through how you might leverage data to find answers? At Kepler, our Data Strategy & Analytics Managers turn client questions like the above into strategic action that drives real business value. 

While each client engagement is unique, you may:

• Partner with clients & cross-functional internal teams to develop an actionable, data-driven narrative for your clients, grounded in client business reality & brand objectives
• Help design & execute tests to quantify the impact of marketing campaigns, leveraging advanced statistical & programming techniques & working with partners to ensure media best practices are adhered to (A/B Testing, Matched Market Testing, Brand + Conversion Lift) 
• Develop, manage, & execute against, a queue of custom analyses to uncover insights that support media optimizations and/or resulting client recommendations (Lifetime Value & Propensity Modeling, Creative Fatigue, Promotional Impact etc)
• Uncover opportunities for media/site tracking & customer data management improve & guide teams and/or clients in deploying best practices
• Oversee quality & best practices in all data visualizations & dashboards, ad hoc client-facing reports & forecasts with an eye towards clear data-driven storytelling
• Learn about, & leverage, Adtech/Martech capabilities via vendor research, training, & use case development
• Become an expert on your clients tech stack & how data assets are leveraged for targeting & measurement
• Have the opportunity to manage 1 or more Analyst(s)/Senior Analyst(s)

DESIRED SKILLS AND EXPERIENCE:

• 3-5+ of experience in paid media/marketing analytics, statistics, digital media buying, engineering or ad tech
• Strong background in analytics, statistics or strategic insights generation
• Knowledge of programming languages to aid in analysis (e.g. SQL, Python, R)
• Familiarity with digital marketing measurement solutions & preferably, deep understanding of at least one (e.g. MMM, attribution, Lift / Incrementality Testing, Data Clean Rooms)
• Experience with visualizing data within online platforms (e.g., Datorama, Looker, PowerBI) and/or the Microsoft Office Suite
• Site Analytics experience (Google Analytics, Adobe Analytics or similar measurement platform)
• Ability to apply innovative thinking to solve complex client marketing challenges
• Appetite for learning new technologies & interest in automating workflows through the use of AI
• Strong ability to lead, create & build relationships both internally & with clients
• Excellent listening, written & verbal communication skills
• Effective time management skills ability to prioritize & meet deadlines
• Ability to contribute to fast-paced, entrepreneurial, team-based environment