As Head of Marketing, you will be accountable for leading HelloFresh Marketing for the US. Youll connect product narratives to commercial performance while strengthening brand identity, orchestrating PR & creative campaigns, & ensuring customer insights power  creative, product & growth strategy. This is a builder role for a leader whos comfortable rolling up sleeves, coaching teams, & shipping high-leverage work quickly.

Your mission is to:

• Build & protect the HelloFresh brand in the US, ensuring distinctive positioning, compelling campaigns, & strong brand equity (measured by awareness, consideration, preference, & NPS).
• Drive profitable growth by owning the customer journey from acquisition through retention & LTV (measured by CAC, payback, ARPU, & retention curves).
• Translate consumer insights into creative briefs, PR narratives, & go-to-market plays that connect brand storytelling to commercial outcomes.
• Work with the product team to refine its positioning on key features & translate consumer insights into new products that deliver strong business results.

You will...

• Own brand health & P&L outcomes, balancing creative brand building with rigorous, data-driven growth.
• Lead segmentation, ICPs, & JTBD programs that inform roadmap & channel/message strategy. Own positioning & messaging frameworks & value propositions for our portfolio; validate via research, creative tests, & funnel performance.
• Orchestrate GTM with Product, Brand/Creative, Ops, & central teams; publish playbooks & enable local execution.
• Maintain a living competitive & category map; drive response plans (feature/story/offer).
• Own the acquisitionactivationretention continuum across paid/owned/earned (paid social/search, affiliates/partners, creators/influencers, TV/OTT/audio, SEO/GEO/content, referrals, CRM).
• Set media mix & budget steering with Analytics/Finance using MMM/MTA insights & incrementality tests; shift spend toward true lift.
• Translate consumer insights into creative briefs that guide campaigns, content, & partnerships. Lead integrated campaign development that unites brand storytelling with growth objectives.
• Oversee consumer & corporate PR, ensuring campaigns align with brand positioning & drive positive visibility.
• Track & report on brand health metrics (awareness, consideration, preference, NPS) alongside growth KPIs.
• Coach a team across PMM, Growth, & Brand; set rituals (WBRs, experiment readouts, brand reviews), clarify priorities, & develop talent.
• Partner deeply with Product, Data/Analytics, Central Brand/Creative teams, Operations, & Finance; align on OKRs & resourcing.

You are...

• Experienced: 1015 years in consumer tech/DTC with depth in PMM, Growth, & Brand.
• Brand-Strong: Proven success in campaign development, PR, & consumer insights; experienced with brand tracking.
• PMM-strong: Expert in positioning/messaging, segmentation, GTM orchestration, & influencing pricing/packaging.
• Growth-fluent: Managed multi-channel portfolios at scale; adept in experimentation, CRO, lifecycle CRM, & referrals.
• Outcome-driven: Track record improving brand health, CAC payback, lifting LTV  & retention.
• Data-native: Hands-on with MMM/MTA, incrementality tests, & payback math; partners well with Analytics/Finance.
• Hands-on leader: Comfortable switching between strategy & execution; levels up ICs/managers & models inclusive, candid communication.

Youll get

• Competitive salary, 401k with company match that vests immediately upon participation, & company equity plan based on role
• Generous PTO, including sabbatical, & parental leave of up to 16 weeks
• Comprehensive health & wellness benefits with options at $0 monthly, effective first day of employment
• Tuition reimbursement for continuing education (upon 2 years of service)
• Up to 85% discount on subscriptions to HelloFresh meal plans (HelloFresh, Green Chef, Everyplate, & Factor_)   
• Access to Employee Resource Groups that are open to all employees, including those pertaining to BIPOC, women, veterans, parents, & LGBTQ+
• Inclusive, collaborative, & dynamic work environment within a fast-paced, mission-driven company that is disrupting the traditional food supply chain

This job description is intended to provide a general overview of the responsibilities. However, the Company reserves the right to adjust, modify, or reassign work tasks & responsibilities as needed to meet changing business needs, operational requirements, or other factors.