We are looking to add an Associate Director of Marketing to lead the growth of Squarespaces social products - Unfold & Bio Sites. Youll introduce mobile-first tools for creators to new customers while improving retention, activation, & revenue expansion. Were looking for someone with tried & true experience building sustainable, scalable growth engines to bring more creators to the Squarespace ecosystem.

You will report to Squarespaces Chief Marketing Officer & work from our New York City office (hybrid).

You'll Get To...

• Drive marketing innovation for creator & social products, collaborating with the senior leadership to develop growth strategies across Product & Marketing teams.
• Develop & communicate a compelling product positioning that resonates with professional creators, ensuring alignment between product features & user needs.
• Elevate brand visibility through marketing communications & branding initiatives.
• Work with Analytics, Design, & UX Research teams to create personalized customer experiences & lifecycle marketing strategies.
• Collaborate with Product to maximize the impact of product launches & customer-focused campaigns.
• Drive customer acquisition across existing paid, organic & viral channels, including SEM, SEO & influencers.
• Collaborate with Squarespace's media team to measure & optimize campaign effectiveness, working in a shared service model of support. 
• Design experiments to grow & improve conversion across our website, landing pages, & social channels.
• Test & scale new channels to diversify user growth. 
• Oversee our funnel metrics & collaborate with our analytics & finance teams to evaluate success based on CAC, LTV & ROAS.
• Stay informed about industry trends, competitor activities, & emerging technologies to keep our marketing strategies competitive.

Who We're Looking For

• 10-15 years growth marketing experience in DTC and/or startup environments.
• Experienced team manager with a track record of attracting, retaining & developing talent.
• Experience in mobile app growth is preferred.
• Experience marketing software products for creators, internet entrepreneurs, & digitally native small businesses is preferred.
• Deep understanding of organic, paid & viral user funnels, with experience owning programs that directly drive acquisition.
• Previous experience overseeing marketing budgets, allocating resources to high-impact channels & campaigns.
• Proficient in organic & paid growth strategies & execution, including Ads, Search Engine Optimization, App Store Optimization, Viral Growth, etc.
• Proficient in the tools of the trade (Amplitude, Looker, Google Analytics, AppFigures, Braze, Upfluence, CreatorIQ, etc).
• Familiarity with performance marketing metrics (CPM, CPI, CPA, CPC & LTV) & adept at using data for campaign optimization.

Benefits & Perks

• A choice between medical plans with an option for 100% covered premiums
• Fertility & adoption benefits
• Access to supplemental insurance plans for additional coverage
• Headspace mindfulness app subscription
• Retirement benefits with employer match
• Flexible paid time off
• Up to 20 weeks of paid family leave
• Equity plan for all employees
• Pretax commuter benefit
• Education reimbursement
• Employee donation match to community organizations
• 6 Global Employee Resource Groups (ERGs)
• Dog-friendly workplace
• Free lunch & snacks
• Private rooftop

Cash Compensation Range: $178,500 - $287,500 USD

The base salary for this position will vary based on job-related criteria including relevant skills, experience, & location, among other factors.

In addition to the cash compensation above (which includes base salary and, where applicable for eligible roles, may include on-target commissions or overtime pay), all Squarespace employees are eligible to receive equity in the company as part of their total compensation.

About Squarespace

Squarespace (NYSE: SQSP) is a design-driven platform helping entrepreneurs build brands & businesses online. We empower millions of customers in more than 200 countries & territories with all the tools they need to create an online presence, build an audience, monetize, & scale their business. Our suite of products range from websites, domains, ecommerce, & marketing tools, as well as tools for scheduling with Acuity, creating & managing social media presence with Bio Sites & Unfold, & hospitality business management via Tock. Our team of more than 1,700 is headquartered in bustling New York City, with offices in Chicago, Dublin, Ireland, Aveiro, Portugal, & coworking spaces in the UK, Netherlands, & Australia. For more information about our company culture, visit www.squarespace.com/about/careers.

Our Commitment

Today, more than a million people around the globe use Squarespace to share different perspectives & experiences with the world. Not only do we embrace & celebrate the diversity of our customer base, but we also strive for the same in our employees. At Squarespace, we are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, national origin, gender, sex, gender identity or expression, sexual orientation, age, citizenship, marital or parental status, disability, veteran status, or other class protected by applicable law. We are proud to be an equal opportunity workplace.