As the Manager of Google Led Growth, North America, you will be at the forefront of managing & optimizing paid search accounts for EveryPlate & Green Chef Paid Search, Display, & Video accounts. You will work closely with the team that leads the strategic planning to handle campaign execution with internal/external teams. You will also leverage analytics to make data-driven decisions & optimize a substantial marketing budget to meet company objectives.

You will

• Serve as the primary point of contact for internal & external teams, overseeing all aspects of campaign management, budgeting, & weekly optimization (including Google & Bing across text search, Display, YouTube, PMAX, Shopping, & App Install)
• Strategically plan, execute, & optimize paid search campaigns
• Align campaign performance with business goals on a daily level, focusing on activation, retention, & reactivation metrics.
• Regularly analyze & report on campaign KPIs to key stakeholders during monthly & quarterly business reviews.
• Analyze & report on campaign KPIs to key stakeholders during monthly & quarterly business reviews.
• Partner with internal teams to optimize campaign performance; e.g. Creative, BI, CRM, etc. (targeting, optimization, creative direction, etc.)
• Conduct advanced A/B tests (pricing, bidding, & creatives) & provide comprehensive analysis to identify business opportunities.

You are

• Proficient in hands-on paid search campaign management (Google ads & Bing ads in text search, Display, YouTube, PMAX, Shopping, & App Install)
• Familiar with performance marketing metrics (CPC, CVR, CTR, CAC, LTV) & the ability to use data to drive daily performance optimizations.
•  Strong quantitative & analytical skills, proficient in working with large data sets using Excel or Google Sheets.
• Comfortable working with large data sets, skilled in Excel / Google Sheets
• Detail-oriented, able to find efficiencies & opportunities across multiple data sources
• Familiar with the fast-paced, demanding, & analytical environment
• A positive mindset towards challenges & new opportunities

You have...

• A bachelors degree with a strong academic record & proven relevant experience in a performance marketing or highly commercial role.
• 4-5+ years of experience in Paid Search, either from an agency or client-side role
• Knowledge of Paid Search bidding, targeting, & optimization.
• Familiarity with tag management & app tracking setup & troubleshooting is a plus.
• Experience working with performance marketing metrics & platform reporting.
• Strong analytical ability & problem-solving skills. Able to use data to optimize day-to-day performance.
• Strong organizational skills & project management ability
• Google & Bing Ads certified

Youll get 

• Competitive salary, 401k with company match that vests immediately upon participation, & company equity plan based on role
• Generous PTO, including sabbatical, & parental leave of up to 16 weeks
• Comprehensive health & wellness benefits with options at $0 monthly, effective first day of employment
• Tuition reimbursement for continuing education (upon 2 years of service)
• Up to 85% discount on subscriptions to HelloFresh meal plans (HelloFresh, Green Chef, Everyplate, & Factor_)   
• Access to Employee Resource Groups that are open to all employees, including those pertaining to BIPOC, women, veterans, parents, & LGBTQ+
• Inclusive, collaborative, & dynamic work environment within a fast-paced, mission-driven company that is disrupting the traditional food supply chain

This job description is intended to provide a general overview of the responsibilities. However, the Company reserves the right to adjust, modify, or reassign work tasks & responsibilities as needed to meet changing business needs, operational requirements, or other factors.