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Vimeo's Growth Marketing team is looking for an Lead, Website Strategy. The ideal candidate will possess a blend of technical prowess, creative vision, & strategic thinking, capable of crafting a cohesive site experience that aligns with Vimeo's growth objectives. You'll work at the intersection of product, marketing, design, & engineering teams to ensure Vimeo.com not only attracts but also delights & retains users across various segments.
What youll do:
Strategic Site Vision & Leadership
- Develop & articulate a clear vision for Vimeo.com that supports our growth targets & user experience goals
- Prioritze website initiatives based on strategic impact, user needs, & business objectives
- Lead cross-functional teams to bring the website vision to life, ensuring alignment across product, marketing, design, & engineering
Website Optimization
- Evaluate the entire user journey on Vimeo.com, identifying & addressing friction points while seizing opportunities for innovation & improvement
- Own the end-to-end responsibility for website changes, from ideation through implementation, working closely with design & engineering to execute enhancements
- Implement & refine robust testing frameworks for website elements, from landing pages to CTAs, to drive continuous improvement in user experience & conversion rates
Analysis, Reporting & Cross-Functional Collaboration
- Leverage advanced analytics tools to monitor site performance, user engagement, & conversion metrics, translating data into actionable insights
- Provide regular updates to stakeholders on web metrics, test results, & strategic recommendations
- Collaborate with product & marketing teams to align website strategies with broader campaign goals, optimizing for conversion upllft across traffic sources
Skills & knowledge you should possess:
- 7+ years in web marketing or growth product management roles, preferably with SaaS experience
- Expertise in UX/CRO, with a proven track record of leading significant website improvements & A/B testing initiatives
- Advanced proficiency with analytics & testing tools (e.g., Google Analytics, Mixpanel, Adobe Analytics, Google Tag Manager, Optimizely)
- Experience working with engineers on technical scoping & specifications
- Strong understanding of user-centered design principles & how they apply to creating optimal online experiences
- Ability to manage multiple projects simultaneously, with strong organizational & time-management skills
- Ability to analyze complex problems & scenarios & provide workable solutions
Targeted Base Salary Range: $142,000.00 to $216,500.00
The base salary range listed above is for candidates located in the U.S., including the New York City metro area.
At Vimeo, we strive to hire & nurture amazing talent across the globe. Actual salaries will vary depending on factors including but not limited to experience, specialized skills, internal alignment & a candidates home base.
Base salary is just one component of Vimeos total rewards philosophy. We offer a wide range of benefits & perks that appeal to the variety of needs across our diverse employee base! Other rewards may include bonus or commission, Restricted Stock Units (RSUs), paid time off, generous 401k match, wellbeing resources, & more.
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About Us:
Vimeo (NASDAQ:VMEO) is the worlds most innovative video experience platform. We enable anyone to create high-quality video experiences to connect better & bring ideas to life. We proudly serve our growing community of nearly 300 million users from creative storytellers to globally distributed teams at the worlds largest companies. Learn more at www.vimeo.com.
Vimeo is headquartered in New York City with offices around the world. At Vimeo, we believe our impact is greatest when our workforce of passionate, dedicated people, represents our diverse & global community. Were proud to be an equal opportunity employer where diversity, equity, & inclusion is championed in how we build our products, develop our leaders, & strengthen our culture.
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