Were on the lookout for a creative, highly motivated, results-oriented Brand Marketing Specialist to help drive & define the Warby Parker brand. In this role, youll work cross-functionally to support the development, planning, & execution of integrated marketing programs & campaigns - with a focus on Product Launches, Insurance Growth, & additional product expansion (such as lenses) & cross-departmental initiatives. With each project, youll play a role in Warby Parkers success in transforming the eyewear industry while also demonstrating that for-profit companies can do good in the world. Sound cool? Read on!
What youll do:
- Support the development marketing plans & seasonal strategies that create demand for products, strengthen brand awareness, & drive consumer advocacy
- Assist in the development & execution of go-to-market processes & the development of integrated marketing plans for designated product launches by understanding each milestone & deliverable required, developing & managing timelines (and preparing photo shoots) to ensure that our launches are on time & successful
- Own the creation of asset briefs & sample assortment for photoshoots for designated capsule, core & collaborations
- Be the brand lead on smaller scale marketing projects & product launches
- Partner with the larger Brand Management team to actualize projects, as well as coordinate cross-functionally with the Product Strategy, Ecom & Growth, Tech, & Retail teams
- Assist in coordinating marketing efforts across the organization, bringing strategic & creative ideas to execution & delivering concepts to consumers in support of our growth objectives
- Monitor & record project metrics to ensure that were meeting our goals & measuring results, complete project recaps
- Assist in the optimization of processes to ensure on-strategy programs are executed on time & on budget
Who you are:
- Backed by at least 1+ years of experience in brand marketing or related function & 2+ years of relevant experience
- A proactive team player, who can build community with both internal & external partners
- A Warby Parker superfan whos committed to the spirit & intent of the companys core values
- A lightning-fast learner whos eager to glean new insights every single day
- Smart & organized (almost!) to the point of neuroticism
- A go-getter with a willingness to take a proactive approach & drive projects to completion
- A problem solver with the ability to be adaptable, & to multitask in a fast-paced environment
- An exceptional communicator with a positive attitude
- A process guru with high standards for operational excellence
- Not on the Office of Inspector Generals List of Excluded Individuals/Entities (LEIE)
Some benefits of working at Warby Parker for full-time employees:
- Health, vision, & dental insurance
- Life & AD&D Insurance
- Flexible vacation policy
- Paid Holidays
- Retirement savings plan with a company match
- Parental leave (non-birthing parents included)
- Short-term disability
- Employee Assistance Program (EAP)
- Bereavement Support
- Education Reimbursement
- Free eyewear
- And more (just ask!)
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