About Us:

Rent the Runway (RTR)  is transforming the way we get dressed by pioneering the worlds first Closet in the Cloud. Founded in 2009, RTR has disrupted the $2.4 trillion fashion industry by inspiring women with a more joyful, sustainable & financially-savvy way to feel their best every day. As the ultimate destination for circular fashion, the brand now offers infinite points of access to its shared closet via a fully customizable subscription to fashion, one-time rental or ownership. RTR offers designer apparel, accessories & home decor from 700+ brand partners & has built in-house proprietary technology & a one-of-a-kind reverse logistics operation. Under CEO & Co-Founder Jennifer Hymans leadership, RTR has been named to CNBCs Disruptor 50 five times in ten years, & has been placed on Fast Companys Most Innovative Companies list multiple times, while Hyman herself has been named to the TIME 100 most influential people in the world & as one of People magazines Women Changing the World.

About the Job:

As a Lifecycle Marketing Manager, you will be instrumental in shaping our customer journey from initial acquisition to activation & retention. You will develop & execute lifecycle marketing strategies aimed at engaging & retaining customers from the early stages of their relationship with Rent the Runway, ultimately driving long-term value & loyalty.

What Youll Do:

• Develop & implement lifecycle marketing strategies to optimize the customer journey from acquisition through activation & retention.
• Collaborate with cross-functional teams, including product, marketing, & customer success, to define key touchpoints & design personalized experiences for customers in the early stages of their lifecycle.
• Create & optimize automated email campaigns, SMS, in-app messages, push notifications, & other communication channels to onboard new customers, drive engagement, & encourage desired behaviors.
• Segment customer cohorts based on behavior, demographics, & lifecycle stage to deliver targeted & relevant messaging.
• Analyze data & metrics to evaluate the effectiveness of lifecycle marketing initiatives, identify areas for improvement, & iterate on strategies to drive higher conversion rates & customer retention.
• Own end to end campaign processes including campaign planning, creative development, deployment, monitoring & performance reporting. 
• Implement testing strategies, including A/B testing & multivariate testing, to optimize messaging, timing, & channel effectiveness.
• Monitor industry trends, best practices, & emerging technologies in lifecycle marketing to stay ahead of the curve & continuously innovate our approach.
• Collaborate with the marketing + analytics team to develop dashboards & reports to track KPIs & communicate performance insights to stakeholders.
• Continually refine & optimize lifecycle marketing campaigns to meet consumer needs

About You:

• You have a bachelor's degree in marketing, business, or related field.
• You have 3-4 years proven experience in lifecycle marketing, customer engagement, or related roles, preferably in a startup or fast-paced environment.
• Strong understanding of lifecycle marketing principles, customer segmentation strategies, & customer journey mapping.
• Youre a creative thinker with a passion for innovation & finding new ways to engage & delight customers throughout their lifecycle.
• Experience with marketing automation platforms, CRM systems, & analytics tools (e.g., Sailthru, Attentive, Looker).
• You possess excellent communication skills, with the ability to craft compelling messaging tailored to different audience segments & lifecycle stages.
• Analytical mindset with the ability to interpret data, draw actionable insights, & make data-driven decisions.
• Detail-oriented with strong organizational & project management skills, capable of managing multiple initiatives simultaneously.

Benefits:

At Rent the Runway, were committed to the wellbeing of our employees, & aim to create a workplace that fosters both personal & professional growth. Our inclusive benefits include, but are not limited to:

• Paid Time Off including vacation, paid bereavement, & family sick leave - every employee needs time to take care of themselves & their family.
• Universal Paid Parental Leave for both parents + flexible return to work program  - because we know your newest family member(s) deserve your undivided attention.
• Paid Sabbatical after 5 years of continuous service - Unplug, recharge, & have some fun!
• Exclusive employee subscription & rental discounts -  to ensure you experience the magic of renting the runway (and give us valued feedback!).
• Comprehensive health, vision, dental, FSA & dependent care from day 1 of employment - Your health comes first & weve got you covered.
• 401k match - an investment in your future.
• Company wide events & outings - our team spirit is no joke - we know how to have fun!
• Office centric work - our corporate employees & technical leaders have the option to work remotely on Fridays, in accordance with Company policies.

Rent the Runway is an equal opportunity employer. In accordance with applicable law, we prohibit discrimination against any applicant or employee based on any legally-recognized basis, including, but not limited to: race, color, religion, sex (including pregnancy, lactation, childbirth or related medical conditions), sexual orientation, gender identity, age (40 & over), national origin or ancestry, citizenship status, physical or mental disability, genetic information (including testing & characteristics), veteran status, uniformed service member status or any other status protected by federal, state or local law.

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The anticipated base salary for this position is $87,200 to $109,000. The actual base salary offered will depend on a variety of factors, including without limitation, the qualifications of the individual applicant for the position, years of relevant experience, level of education attained, certifications or other professional licenses held. This position is also eligible for equity compensation.