About BuzzFeed

BuzzFeed (Nasdaq: BZFD) is home to the best of the internet with a mission to spread joy & truth. Across entertainment, news, food, pop culture, & commerce, our brands drive conversation & inspire what audiences watch, read, & buy now & into the future. Born on the internet in 2006, BuzzFeed is committed to improving it: providing trusted, quality, brand-safe entertainment to hundreds of millions of people; making content on the internet more inclusive, empathetic, & creative; & inspiring our audience to live better lives. 

Business Area: Business

Job Category: Commerce

Salary: $95,000.00- $100,000.00 USD 

Union Status: Non-Union  

BuzzFeed is committed to fair & equitable compensation practices. We reserve the ability to adjust the final compensation for this role based on the final candidate's experience, skillset, certifications, & geography.

The Role

BuzzFeed is looking for a Lead Social Media Strategist to work on strategy for the  Commerce Editorial Social Team, across all social platforms. You'll work on a variety of BuzzFeed brands & help the commerce social team achieve their overall goals. This is a full-time, hybrid, New York City-based role, & we will expect this role to be in the NYC office 2x times. This role reports to our SrDirector of Affiliate Marketing.

You Will

• Lead the strategy & execution of a comprehensive social commerce strategy for Facebook, Instagram, Tiktok, & any emerging new platforms, aimed at driving traffic & revenue growth for BuzzFeeds shopping vertical.  
• Work with the Commerce business team to create an annual roadmap, with clear set goals, KPIs & testing frameworks to optimize performance throughout the year.
• Define BuzzFeed Shoppings social identity, ensuring consistency across platforms while tailoring messaging & tone to meet platform-specific audience needs & business goals.
• Support the affiliate business team on new & existing partnership ideas.
• Work closely with the paid social team to identify learnings & align social efforts with paid media initiatives to improve overall performance.
• Develop the creative & execution strategy around major tentpoles & sales. 
• Manage a team of 2 direct reports who are focused on various platforms. 
• Analyze social performance data trends & provide actionable insights to business stakeholders to help inform strategy decisions going forward. 
• Help maintain the cheery & collaborative BuzzFeed culture with a positive attitude & obsession with viral & emerging social trends.
• Develop strong relationships with platform partners to unlock new opportunities for growth.
• Conduct a bi-yearly competitive analysis to identify market trends, competitor strategies, & consumer buying patterns, to remain at the forefront of the ever-adapting social commerce space.

You Have

• 5-7 years experience running social media strategy for a major publisher or brand, especially in the ecommerce/shopping space.
• 4+ years of people management experience.
• The ability to leverage data to understand consumer behavior trends & general market dynamics. 
• A self-starter mentality with the ability to thrive in a fast-paced environment & adjust team priorities based on adapting business challenges.
• A deep expertise in Facebook, Instagram & TIkTok, including platform specific strategies for creating viral content.
• Knowledge of Pinterest or Subtext (or similar SMS platforms) is a major plus. 
• Experience with managing paid social campaigns, also a plus.
• Excellent communication skills, both written & verbal, to seamlessly convey insights to cross-functional teams.
• A strong passion for eCommerce & social media trends, with a sharp understanding of consumer behavior in the digital age.

Life at BuzzFeed

We celebrate inclusion & are committed to equal-opportunity employment. We are proud to be an equal-opportunity workplace. All qualified applicants will receive consideration for employment without regard to, & will not be discriminated against based on age, race, gender, color, religion, national origin, sexual orientation, gender identity, veteran status, disability, or any other protected category.

You can expect:

• A supportive, inclusive atmosphere on a team that values your contributions.
• Opportunities for personal & professional growth through work experience, offerings from our in-house Learning Team, our Employee Resource Groups, & more.
• An attractive & equitable compensation package, including salary.
• A well-rounded benefits program featuring paid time off, unlimited sick time, comprehensive medical benefits, a family leave policy, access to mental health platforms, retirement plans, health & wellness discounts, & much more.