Associate Manager, CRM (Good Chop)

Come see whats cookin!

At HelloFresh Group, we want to revolutionize the way we eat. We have offices all over the world & we deliver delicious meals to millions of people. As part of the Group, Good Chop is passionate about delivering high-quality, locally-sourced meats & seafood directly to our customers' doors. We are looking for a detail-oriented & driven Associate Manager, CRM to join our team. Reporting to the Senior Manager, Lifecycle Marketing, you will have the opportunity to make a significant impact on one of the fastest-growing brands in the HelloFresh family. The ideal candidate is a proactive & hands-on professional, eager to learn & grow in a fast-paced environment. If you are passionate about CRM, skilled in marketing automation, & thrive on seeing your work translate into measurable results, this is the perfect role for you.

You will

• Develop & evolve CRM strategies end-to-end, delivering relevant communication touchpoints throughout all stages of the customer user journey.
• Leverage data & marketing automations to create scalable user flows within Salesforce Marketing Cloud, ensuring seamless & personalized customer experiences.
• Setup, test, deploy, analyze adhoc as well as cycle campaigns across Email & SMS mediums.
• Maintain native & custom integrations across SFMC, CDP & in-house data event stream.
• Drive the implementation of new segmentation strategies to provide better user experience to each individual customer.
• Drive the experimentation roadmap, documenting new learnings & identifying new high-potential opportunities through a rigorous, data-driven, & agile approach.
• Ensure best practices around data privacy, compliance, & deliverability
• Work closely with other teams to support cross functional business initiatives.
• Establish, report on, & improve micro & macro KPIs. Provide actionable insights, highlighting key trends, & identifying strategic opportunities.

You are...

• An experienced CRM marketing professional with a deep passion for the field
• A highly pragmatic, inquisitive, geared to action individual
• A natural collaborator
• Highly creative, with a proven ability to conceptualize & bring to life new themes & concepts
• Data-native

At a minimum, you have...

• BA/BS in Marketing, Business, Management, or a related field with a strong academic record.
• 3+ years of CRM marketing with at least 1 years in the subscription space.
• Extensive hands-on experience in Salesforce Marketing Cloud, including automations.
• Exceptional quantitative & analytical skills. 
• Experience in advanced data analysis, leveraging historical performance to inform & execute complex CRM projects.
• A track record of successfully bringing creative ideas to fruition & developing unique & effective themes for ongoing marketing campaigns.
• Superior time management, organizational, & project management skills.
• Solid understanding of HTML, Basic proficiency in SQL. 
• Experience with Tableau, Adobe suite, or Google Analytics is an advantage.
• Passion for creative production. Experience with Photoshop, Sketch, Figma or any other photo editing software is a plus.

Youll get

• Competitive Salary & 401k company match that vests immediately upon participation
• Generous parental leave & PTO policy
• Flexible health plans effective first day of employment
• 50/50 hybrid setup (in-office/remote)
• Significant discounts on your subscriptions to brands of HelloFresh Group
• Collaborative, dynamic work environment within a fast-paced, mission-driven company

This job description is intended to provide a general overview of the responsibilities. However, the Company reserves the right to adjust, modify, or reassign work tasks & responsibilities as needed to meet changing business needs, operational requirements, or other factors.