About BuzzFeed

BuzzFeed (Nasdaq: BZFD) is home to the best of the internet with a mission to spread joy & truth. Across entertainment, news, food, pop culture, & commerce, our brands drive conversation & inspire what audiences watch, read, & buy now & into the future. Born on the internet in 2006, BuzzFeed is committed to improving it: providing trusted, quality, brand-safe entertainment to hundreds of millions of people; making content on the internet more inclusive, empathetic, & creative; & inspiring our audience to live better lives. 

Business Area: Business

Job Category: Revenue Operations

Salary: $78,000.00- $84,000.00 USD

Union Status: Non-Union 

BuzzFeed is committed to fair & equitable compensation practices. We reserve the ability to adjust the final compensation for this role based on the final candidate's experience, skillset, certifications, & geography.

The Role

Were seeking an experienced Sr. Ad Operations Lead with deep expertise in programmatic advertising, particularly Private Marketplaces (PMPs) & Preferred Deals (PD). This role is pivotal in driving revenue growth through streamlined ad delivery, deal optimization, & collaboration with sales & tech teams. 

As the Ad Ops Lead, youll own the end-to-end execution & troubleshooting programmatic campaigns across our suite of digital properties: BuzzFeed, Tasty & HuffPost. Youll serve as the subject matter expert on deal health, targeting strategies & SSP capabilities, ensuring delivery & performance across campaigns. This is a full-time, hybrid position, with the expectation of commuting to our New York City office at least twice a week.  

You Will

• Lead the setup, management, & optimization of programmatic PMP, PD & PG campaigns across various SSPs & DSPs.
  
  
• Act as the technical liaison between account management & external partners to ensure accurate & timely campaign launches.
  
  
• Collaborate with sales & larger ad operations teams to analyze data, identify revenue opportunities, & recommend optimizations.
  
  
• Monitor deal performance, troubleshoot delivery issues, & provide actionable insights to stakeholders.
  
  
• Maintain expertise in SSP functionality (e.g., Google Ads Manager (AdX), Magnite, Xandr, PubMatic) & ensure best practices are followed.
  
  
• Build & maintain deal documentation, troubleshooting playbooks, & technical support processes.
  
  
• Stay current with industry trends in programmatic media, data targeting, & ad tech integrations.
  

You Have

• 4+ years of experience in Ad Operations, preferably in a publisher environment.
  
  
• Strong hands-on experience with PMP/PD setup & optimization in Google Ads Manager & major SSPs.
  
  
• Deep understanding of the programmatic ecosystem including targeting & floor pricing strategies.
  
  
• Proficiency in ad server tools, SSP dashboards, & analytics platforms.
  
  
• Excellent problem-solving skills & the ability to work cross-functionally with sales, tech, & external partners.
  
  
• Strong attention to detail, time management, & project execution.
  
  
• Curious & eager to learn about the publishing & programmatic space.

Life at BuzzFeed

We celebrate inclusion & are committed to equal-opportunity employment. We are proud to be an equal-opportunity workplace. All qualified applicants will receive consideration for employment without regard to, & will not be discriminated against based on age, race, gender, color, religion, national origin, sexual orientation, gender identity, veteran status, disability, or any other protected category.

You can expect:

• A supportive, inclusive atmosphere on a team that values your contributions.
• Opportunities for personal & professional growth through work experience, offerings from our in-house Learning Team, our Employee Resource Groups, & more.
• An attractive & equitable compensation package, including salary.
• A well-rounded benefits program featuring paid time off, unlimited sick time, comprehensive medical benefits, a family leave policy, access to mental health platforms, retirement plans, health & wellness discounts, & much more.