As the Business Development Manager, Offline Marketing, you will play a pivotal role in expanding our network of partners & driving the growth of our program. You will be responsible for identifying, engaging, & onboarding strategic brand partners who provide scale to our highly profitable offline marketing package insert program. This role requires a proactive & resourceful individual with excellent communication skills & a strong understanding of partnership development.
We are looking for an individual who thrives in a fast-paced environment, has a pulse on emerging trends & brands, & understands how to create meaningful cross-brand collaborations. Additionally, the candidate must be a detail oriented, organized self-starter who is personable & articulate while communicating with external & internal teams, agency partners, & vendors.
You will
- Be Comfortable in Full Cycle Sales: Lead all aspects of the business development & sales process including outbound prospecting, follow up, proposal delivery, & closing.
- Identify Prospective Partners: Research & identify potential partners including e-commerce businesses, subscription box services, & retailers who could benefit from our package insert program. Partner with our Brand & Legal team to ensure new partners align with HelloFresh Group brand & strategy.
- Outreach & Engagement: Develop outreach lists & strategy while tracking progress via Hubspot. Initiate contact with prospective partners through various channels such as email, phone calls, & networking events. Develop & nurture relationships with key decision-makers to understand their needs & how our program can add value to their business.
- Negotiation & Contracting: Lead negotiations with prospective partners, addressing any concerns or objections they may have & highlighting the benefits of partnering with us. Manage the NDA & contract negotiation process & ensure agreements are finalized promptly.
- Onboarding: Work closely with the brand partners to facilitate the onboarding process, ensuring they have a clear understanding of our program requirements & how to effectively launch & maintain a package insert program with HelloFresh.
- Relationship Management: Maintain ongoing communication with partners to ensure satisfaction & address any issues or concerns that may arise. Act as the primary point of contact for partner inquiries & support requests.
- Performance Tracking: Monitor partner performance & analyze data to identify areas for improvement & optimization. Collaborate with internal teams to implement strategies to maximize partner success & drive program growth.
- Manage Campaign Set-up: Work with internal & external stakeholders to coordinate campaign execution.
You are...
- A proactive & results-oriented individual with a passion for relationship building & partnership development.
- Excellent communicator with strong interpersonal skills, capable of building rapport & trust with partners.
- Detail-oriented with strong organizational skills & the ability to manage multiple projects simultaneously.
- Self-motivated & resourceful, with the ability to work independently as well as collaboratively within a team.
- Strategic thinker with a creative mindset & the ability to identify new opportunities for partnership growth.
- Adaptable & resilient, able to thrive in a fast-paced & evolving startup environment.
- Customer-focused with a commitment to delivering exceptional service & support to partners.
At a minimum, you have...
- Experience in full cycle sales.
- Bachelor's degree in Business, Marketing, or related field.
- 4-6 years of experience in partnership development, business development, or a related role.
- Proven track record of successfully identifying & onboarding partners in the e-commerce or retail industry.
- Strong negotiation skills with the ability to close deals & drive revenue growth.
- Existing relationships in the e-commerce space.
- Familiarity with Hubspot, LinkedIn Sales Navigator, ZoomInfo & other relevant tools for managing partner relationships & tracking performance.
- Analytical mindset with the ability to interpret data & derive actionable insights.
- Excellent written & verbal communication skills
Youll get
- Competitive salary, 401k with company match that vests immediately upon participation, & company equity plan based on role
- Generous PTO, including sabbatical, & parental leave of up to 16 weeks
- Comprehensive health & wellness benefits with options at $0 monthly, effective first day of employment
- Tuition reimbursement for continuing education (upon 2 years of service)
- Up to 85% discount on subscriptions to HelloFresh meal plans (HelloFresh, Green Chef, Everyplate, & Factor_)
- Access to 7 different Employee Resource Groups (ERGs) including those for BIPOC, women, veterans, parents, & LGBTQ+
- Inclusive, collaborative, & dynamic work environment within a fast-paced, mission-driven company that is disrupting the traditional food supply chain
This job description is intended to provide a general overview of the responsibilities. However, the Company reserves the right to adjust, modify, or reassign work tasks & responsibilities as needed to meet changing business needs, operational requirements, or other factors.
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