Napkyn Summary: 

We believe in a world where data stimulates growth, creativity & inspiration. A world where people & technology work in concert to create new outcomes, new opportunities, & new customer connections.

We believe that data, harnessed properly, can spark powerful consumer insights, business transformation & marketing innovation.

We are a full stack Google partner with a 14 year track record of delivering solutions to leading brands across multiple industries. 

As a Kepler Group company, Napkyn draws from Kepler's strategic, technology- & data-driven marketing expertise to provide world-class Google marketing support.

The Napkyn team is guided by Keplers values:

• Kepler prides itself on being a great place to work.  In fact, were proud to share that AdAge just recognized Kepler as the #7 Best Place to Work, validating our investment in our team & our clients.
• We're transparent with our employees. You'll hear updates on company financials, how we're performing against bonus goals, & how we're responding to challenges we face. 
• We're growing. For you, that means unparalleled growth opportunities & a role in shaping the direction of the company. 
• We're fun, authentic, empathetic, & ever-in-motion. You'll work with & learn from the smartest people in the industry & have a blast doing it. 
• We're human. You'll have an option to join Employee Resource Groups, DEI initiatives, & altruism efforts to bring positive societal impact.

The Team

Napkyns programmatic leaders live within the Digital Solutions team, driving expertise of the Google Marketing Platform media buying products: Display & Video 360, Campaign Manager, Search Ads 360, & more.

The Digital Solutions team is made up of forward-thinking media traders, with ad platform optimization expertise across biddable media channels (including programmatic DSP media: audio, DOOH, native, display, social, SEM, video/Advanced TV, etc) & a keen sense of macro marketing, data policy, & technology trends. 

This team is not simply a trading desk - you will be a strategic biddable media expert, who will be client-facing, partner-facing, & seen as an internal expert for brainstorming future-proof ad tech solutions that drive client value & solve/automate internal workflow challenges. External training for clients will reinforce best practices covering set up, execution, reporting & optimization.  

THE DETAILS

As a Digital Solutions Senior Analyst, you will refine your programmatic craft across the Google Marketing Platform (e.g. DV360, SA360, CM360), unlocking value across channels (Advanced TV/CTV, Audio, Video/YouTube, Display/Native, SEM) & the ad tech ecosystem of SSPs, CDPs, DMPs, ad verification partners, & more. 

Aside from an advancement in technical skills, this role will offer a unique entrepreneurial opportunity to support a business from the ground up, developing processes, growing the team, etc.  Youll be very independent & given the opportunity to take on challenges that you feel are mission critical for the business to scale effectively.

Why You Will Love This Role: 

You are excited about helping brands leverage data as a superpower. 

You will work alongside a diverse team of strategists, engineers, data scientists, & marketing execution experts who help our customers activate & apply their data superpowers at speed & scale to:

• Understand, communicate & connect deeply with their customers needs & desires 
• See around corners to identify threats & opportunities 
• Adapt & innovate at the speed of light 
• Leap over their competition from a single data-driven insight 

THE ROLE

• As a Media Solutions Senior Analyst youll support the overall team on a day to day basis 
• You will serve as primary client point of contact for clients & as support point for other clients when needed
• Leading 1-2 clients as a lead, supporting your team members across 4-8 clients
• Responsible for understanding clients business issues & goals & successful delivery of marketing/media services.
• Becoming the trusted go to person for clients
• Supporting Google marketing Platform (CM/DV/SA) trainings for clients
• Helping senior team leads to identify client upsell opportunities across Media & Data Solutions, working closely with Data Solutions counterparts when necessary
• You will support project management, & innovation within the team. Identifying process & pain points to automate & improve. As well as new productization/revenue opportunities
• A combination of process documentation, process creation & innovation, Napkyn Magic product innovation
• Responsible for supporting Media Team with billing & technical troubleshooting

You Will Learn: Refine your programmatic/biddable media expertise while broadening your optimization expertise with Googles omni-channel media trading platforms & analytics tools, actively planning & launching campaigns across GMP.

• Google: Search Ads 360, Display & Video 360, Campaign Manager 360

Also, learning about other channels & platforms will help us determine the best fit for Google products within a marketing mix.

Note: you are not expected to have a deep expertise across all platforms & channels on day 1, but youre expected to have an eagerness & willingness to learn (and teach)!

You Will Guide & Teach: Provide training, input, & hands-on guidance around campaign design, innovation, testing frameworks, & data/measurement solutions

You Will Lead: Help us build a team!

You Will Collaborate: 

• Work with Napkyn peers to provide best-in-class Google support
• Codify & share best practices across the team
• Be a strategic partner to your clients & to Google counterparts (e.g., product development)

REQUIRED SKILLS AND EXPERIENCE:

• 1-3+ years of full-time digital optimization experience required (e.g. Programmatic/DSP media buying)
• Bachelors degree or similar alternative, recognized & relevant certification(s)
• Consider yourself knowledgeable of DV360, ideally have experience with buying PMPs, CTV, Youtube, & other advanced programmatic knowledge
• Strong knowledge of CM360
• Strong analytical skills, & comfort with MS Excel/Google Sheets, data analysis & internet technologies
• Maintain an in-depth knowledge of digital marketing technologies & other Google Marketing Platform technologies (Google Analytics, Google Ads/Search Ads360) 
• Previous experience with executive relationship development 
• Understanding of high-level business strategy
• Ability to articulate technical capabilities in terms of business value

CHARACTERISTICS NEEDED TO SUCCEED IN THIS ROLE: 

• Strong communication & presentation skills
• Proven creative problem-solving approach & strong analytical skills
• A valued team member, who upholds Napkyns values & professional integrity at all times
• Articulate & confident presenter
• Ability to effectively prioritize tasks
• Excellent business writing & communication skills
• Analytically minded
• Self-motivated with lots of energy
• Outgoing, positive thinker
• Flexible, versatile & proactive
• Open, honest & direct, is comfortable giving & receiving constructive feedback

Start Date: Position is open immediately

Reporting directly to: Jeff Giocondi, AVP Media Solutions

Location: Hybrid - based in NYC

Napkyn  welcomes & encourages applications from people with disabilities.  Accommodations are available upon request for applicants in all aspects of the selection process. We are committed to diversity of background, thought & experience, & we work to create an environment in which all our employees thrive by bringing their authentic self to work.

Transparency is fundamental to Keplers & Napkyn's culture. Our compensation strategy is designed to attract, reward, & retain the talented employees that drive Keplers growth & success. We aim to offer competitive direct compensation & a rich indirect compensation program that demonstrates the value we place on our employees & their wellbeing.

Total Compensation:        

• Base Salary: $73,500 - $89,000

Benefits:

• Healthcare/Dental/Vision
• Unlimited PTO
• 401k Contributions
• $75/mo Wellness Stipend
• $100/mo Mobile Phone Stipend
• $50/mo Internet Stipend
• $500/yr Annual Learning Stipend
• $2,000/yr Annual Tuition Stipend
• One-time $200 New Hire Home Office Equipment Stipend
• Parental Leave - 16 week primary caregiver / 6 week secondary caregiver leave
• Annual Work From Anywhere 4 weeks per year