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Vayner Media // social-first digital shop
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****This position is hybrid based out of our Hudson Yards NYC office 2x a week.****

ABOUT VAYNERMEDIA 

VaynerMedia is a contemporary global creative & media agency with an expertise in driving relevance for clients & delivering impactful business results. The independently-owned agency was founded in 2009 & has offices in New York, Los Angeles, London, APAC & LATAM. VaynerMedia has been recognized for its work at Cannes Lions, the Clio Awards & The Webby Awards. It is part of the VaynerX family of companies.

VaynerMedia is searching for a Director, Data & Analytics. The primary role of the Director is to develop a team of effective & high-quality data analysts that will drive insights & recommendations to drive business success for clients. This role will interface with the client to support their business & act as a trusted advisor to the client & internal teams on all data & analytics needs. 

Responsibilities:

  • Work cross-functionally & cross-organizationally to drive innovation, insights & growth across multiple accounts.
  • Engage with senior team members on the media, strategy & creative teams to drive holistic partnership on data, measurement & analysis.
  • Become the Clients trusted advisor on all things media & marketing measurement.  
  • Evolve new measurement opportunities for clients including working with both internal data science team members & external partners to deliver best in class measurement solutions to meet clients needs.
  • Coach & advise analytics team members on how to build & implement measurement frameworks.
  • Create analytics frameworks & measurement plans for clients based on client goals & success metrics.  
  • Help Clients evolve their measures of success overtime to create a maturity model for growing a clients business.
  • Oversee all reporting, dashboards & modeling deliverables  to ensure accurate & on-time data deliverables for clients.
  • Participate in new business development when possible to support the growth of the VaynerMedia Analytics business as a whole.
  • Provide oversight for a team of analytics professionals across one or more accounts.

Qualifications

  • 7-10 years experience in digital marketing analytics preferably with a media focus & specifically an in-depth understanding of social platforms.
  • Experience in leading & managing a team of analysts across one or more accounts.
  • Significant experience in client communications, including presentation, brainstorming, thought leadership. 
  • Experience with campaign analyses working within digital platforms including Google Ads, DV360, Facebook, Amazon, TikTok, Twitter, SnapChat.
  • Experience working with analytics, attribution & measurement systems such as Google Analytics, Nielsen, IRI, Millward Brown, Oracle
  • Strong storytelling capabilities & significant experience with data visualization tools such as Tableau or equivalent 
  • Experience with retail media, omnichannel attribution, performance marketing, and/or closed-loop attribution
  • Proficiency with Python & SQL
  • Advanced skills in Excel including pivot tables, V-Look Ups, & macros

Unsure if you meet the qualifications? We are always looking for talent which will continue to cultivate an inclusive & representative team that will enhance our perspectives, skill sets, background, & behaviors.  We encourage those who are passionate about what we do to apply!

  • Exact compensation may vary based on skills, experience, & location.  
  • Base Salary $130,000- $180,000
  • Employer-sponsored 401k with match
  • Medical, Dental, & vision coverage
  • Unlimited PTO
  • Caregiver (Parental) Leave
  • Health & Wellness benefits
 
 
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