****This position is hybrid based out of our Hudson Yards NYC office 2x a week.****
ABOUT VAYNERMEDIA
VaynerMedia is a contemporary global creative & media agency with an expertise in driving relevance for clients & delivering impactful business results. The independently-owned agency was founded in 2009 & has offices in New York, Los Angeles, London, APAC & LATAM. VaynerMedia has been recognized for its work at Cannes Lions, the Clio Awards & The Webby Awards. It is part of the VaynerX family of companies.
VaynerMedia is searching for a Director, Data & Analytics. The primary role of the Director is to develop a team of effective & high-quality data analysts that will drive insights & recommendations to drive business success for clients. This role will interface with the client to support their business & act as a trusted advisor to the client & internal teams on all data & analytics needs.
Responsibilities:
- Work cross-functionally & cross-organizationally to drive innovation, insights & growth across multiple accounts.
- Engage with senior team members on the media, strategy & creative teams to drive holistic partnership on data, measurement & analysis.
- Become the Clients trusted advisor on all things media & marketing measurement.
- Evolve new measurement opportunities for clients including working with both internal data science team members & external partners to deliver best in class measurement solutions to meet clients needs.
- Coach & advise analytics team members on how to build & implement measurement frameworks.
- Create analytics frameworks & measurement plans for clients based on client goals & success metrics.
- Help Clients evolve their measures of success overtime to create a maturity model for growing a clients business.
- Oversee all reporting, dashboards & modeling deliverables to ensure accurate & on-time data deliverables for clients.
- Participate in new business development when possible to support the growth of the VaynerMedia Analytics business as a whole.
- Provide oversight for a team of analytics professionals across one or more accounts.
Qualifications
- 7-10 years experience in digital marketing analytics preferably with a media focus & specifically an in-depth understanding of social platforms.
- Experience in leading & managing a team of analysts across one or more accounts.
- Significant experience in client communications, including presentation, brainstorming, thought leadership.
- Experience with campaign analyses working within digital platforms including Google Ads, DV360, Facebook, Amazon, TikTok, Twitter, SnapChat.
- Experience working with analytics, attribution & measurement systems such as Google Analytics, Nielsen, IRI, Millward Brown, Oracle
- Strong storytelling capabilities & significant experience with data visualization tools such as Tableau or equivalent
- Experience with retail media, omnichannel attribution, performance marketing, and/or closed-loop attribution
- Proficiency with Python & SQL
- Advanced skills in Excel including pivot tables, V-Look Ups, & macros
Unsure if you meet the qualifications? We are always looking for talent which will continue to cultivate an inclusive & representative team that will enhance our perspectives, skill sets, background, & behaviors. We encourage those who are passionate about what we do to apply!
- Exact compensation may vary based on skills, experience, & location.
- Base Salary $130,000- $180,000
- Employer-sponsored 401k with match
- Medical, Dental, & vision coverage
- Unlimited PTO
- Caregiver (Parental) Leave
- Health & Wellness benefits
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