Title: Senior Manager, Growth Marketing

To support Green Chefs incredible growth trajectory, were looking for an experienced customer acquisition professional to drive revenue growth through strategy, planning & activation across paid & non-paid channels. The Sr. Manager, Growth Marketing, will report directly to the General Manager of Green Chef. To be successful in this role, you will need a strong entrepreneurial spirit & the ability to wear many hats at once. The Sr. Manager, Growth Marketing will collaborate with our Acquisition, Analytics, Product Marketing, Go-to-Market & Business Development teams to establish a high performing acquisition engine by identifying & scaling cost-effective customer acquisition campaigns. You will develop the strategic plan, use analytics to inform decisions & drive execution to optimize a significant marketing budget against company goals. Its an exciting role that will develop you as a future leader in the D2C growth space by giving you the experience of helping to manage one of the largest meal kit businesses in the world.

Our ideal candidate is a strong communicator, knows how to build & scale complex marketing campaigns across the purchase funnel, has worked with Product & Analytics Teams to drive growth, thrives in matrixed environments, & effectively executes cross-functionally to achieve results.

You will

• Be a thought leader & expert in marketing, helping to define & implement our customer acquisition & overall growth strategies
• Develop, recommend, & execute marketing campaigns across a variety of paid & organic channels seamlessly delivering best in class execution that maximizes campaign impact 
• Have accountability of a substantial marketing budget
• Proactively identify & implement data-driven optimizations on an ongoing basis 
• Collaborate with teams spanning Customer Acquisition, Analytics, Product Marketing (Physical & Digital), Brand & Business Development functions
• Evaluate, negotiate, onboard, & proactively manage new/existing marketing partners as needed
• Collaborate with internal stakeholders (i.e., Brand Strategy, Brand Creative) along with external partners to innovate, develop & implement a robust creative strategy, including ongoing testing.
• Deep dive into key strategic marketing questions that generate actionable insight into how we can improve channel performance

You are 

• Obsessed with growth marketing strategy but not afraid to get into the weeds
• Innovative & Solutions oriented; keen to develop new ways of approaching complex problems & proactively seeking input from peers & leaders in problem-solving
• Someone with outstanding organizational skills, project management skills, & a keen ability to ruthlessly prioritize
• Data-driven. Advising & guiding based on data-driven metrics, track defined targets to measure team-level performance; lead a team through challenges in a calm & productive manner
• Persistent & have a bias-to-action with a track record of performance
• Comfortable working in an agile, fast-paced environment 
• A marketing strategist & can derive insights from qualitative market trends, consumer feedback, & large data sets
• A collaborative partner with a can-do, positive attitude that is solution-focused

You have

• Minimum 5+ years of professional experience with real & consistent results in a performance marketing role
• Substantial experience working with performance marketing metrics (CPM, CPI, CPA, CPC & LTV)
• A proven track record in scaling brands; robust playbook of available optimization & growth levers
• Tactical experience working with specific digital & offline channels preferred (i.e. Social, Search, Display, Mobile / App & Affiliate, Partnerships, Inserts, Direct Mail, TV/OTT, Audio)
• Proven background working with ecommerce and/or subscription business models is a plus
• Project management experience & ability to see complex projects from beginning to end
• Experience collaborating with external vendors & internal stakeholders outside of Marketing

Youll get 

• Competitive salary, 401k with company match that vests immediately upon participation, & company equity plan based on role
• Generous PTO, including sabbatical, & parental leave of up to 16 weeks
• Comprehensive health & wellness benefits with options at $0 monthly, effective first day of employment
• Tuition reimbursement for continuing education
• Up to 75% discount on subscriptions to HelloFresh meal plans (HelloFresh, Green Chef, Everyplate, & Factor_)   
• Access to 7 different Employee Resource Groups (ERGs) including those for BIPOC, women, veterans, parents, & LGBTQ+
• Inclusive, collaborative, & dynamic work environment within a fast-paced, mission-driven company that is disrupting the traditional food supply chain

This job description is intended to provide a general overview of the responsibilities. However, the Company reserves the right to adjust, modify, or reassign work tasks & responsibilities as needed to meet changing business needs, operational requirements, or other factors.

Position is eligible to participate, contingent on Supervisory Board Approval, in HelloFresh's equity program.