CORE RESPONSIBILITIES

• Develop an audience segmentation & persona framework to assess & build upon the current go-to-market strategy as well as existing client data, product positioning & third-party industry research 
• Develop a comprehensive content strategy & framework based on our target profile & persona, while considering key business objectives, & product sets
• Develop Narrative mapping (persona based story & messaging guidelines) 
• Content & distribution strategy
• Leverage the content strategy to deliver creative briefs for content production of multiple channels (articles, landing pages, video, infographics, etc)

QUALIFICATIONS 

• Expert in Ad Tech services in regards to marketing strategies & content plans
  
• Polished presenter & expert in visual presentations/decks
• Knowledge of digital video content ecosystems on social platforms, & how content is surfaced & viewed on them
• Demonstrates the ability to prioritize a multitude of tasks & responsibilities without significant managerial oversight
• Demonstrates the ability to communicate complicated data sets to varying audiences in a clear & concise manner
• Analytical approach & mindset
• Previous experience & ability to provide working examples executing all deliverables listed above