Senior Manager, Lifecycle Marketing (Good Chop)

Come see whats cookin!

At HelloFresh Group, we want to revolutionize the way we eat. We have offices all over the world & we deliver delicious meals to millions of people.  As part of the Group, Good Chop is passionate about delivering high-quality, locally-sourced meats & seafood directly to our customers' doors. We're looking for a Senior Manager, Lifecycle Marketing, a key role where you'll work directly with the management team & drive the CRM function across Email, SMS & onsite channels, shape the customer journey from acquisition to retention & drive product marketing initiatives. Success in this role hinges on your ability to own projects end-to-end, to apply critical thinking, to adapt swiftly to the dynamic subscription landscape. You will be immersed in a fast paced & high performing environment from day one. 

You will

• Own communication touchpoints, creating a cohesive & personalized experience across different lifecycle stages.
• Champion a customer-centric approach throughout the organization, ensuring all touchpoints are aligned with our brand promise.
• Design, implement, & optimize multi-channel (email, SMS, onsite) lifecycle marketing strategies to effectively guide users through their journeyfrom activation to engagement, monetization & re-marketing.
• Utilize data-driven insights to continuously optimize campaign performance, driving improvements in micro & macro KPIs.
• Drive & optimize referral program 
• Collaborate with the product team to lead product marketing efforts, effectively communicating the value of new features & offerings to our customer base.
• Own experimentation roadmap, identifying key opportunities for growth & optimization.
• Analyze campaign performance & user data to provide actionable insights & strategic recommendations to senior leadership.
• Architect customer journeys & automations within Salesforce Marketing Cloud, ensuring seamless & personalized customer experiences.
• Drive the implementation of new segmentation strategies to provide better user experience to each individual customer.
• Act as a cross-functional leader, collaborating with product, marketing, & data teams to integrate new features, leverage insights from other channels, & incorporate seasonality into informed tactics

You are...

• A seasoned CRM marketing professional with a deep passion for the field
• A highly pragmatic, inquisitive, geared to action individual
• A natural leader & mentor, passionate about developing & guiding team members.
• An expert in customer retention, with a deep understanding of loyalty programs & engagement tactics.
• Highly creative, with a proven ability to conceptualize & bring to life new themes & concepts
• Data-native, an expert in A/B tests
• A strategic thinker, able to break down big initiatives into smaller milestones & work methodologically to reach your goals

At a minimum, you have...

• BA/BS in Marketing, Business, Management, or a related field with a strong academic record.
• 6+ years of experience in CRM / lifecycle marketing with at least 2 years in the subscription space
• Extensive hands-on experience in Salesforce Marketing Cloud
• Exceptional quantitative & analytical skills. 
• Experience in advanced data analysis, leveraging historical performance to inform & execute complex CRM projects.
• Expertise in managing & optimizing complex audience segmentation strategies & full lifecycle experiences.
• A track record of successfully bringing creative ideas to fruition & developing unique & effective themes for ongoing marketing campaigns.
• Superior time management, organizational, & project management skills.
• Basic proficiency in SQL. Experience with Tableau, Adobe suite, or Google Analytics is highly advantageous.
• Passion for creative production. Experience with Photoshop, Sketch, Figma or any other photo editing software is a plus.

Youll get

• Competitive Salary & 401k company match that vests immediately upon participation
• Generous parental leave & PTO policy
• Flexible health plans effective first day of employment
• 50/50 hybrid setup (in-office/remote)
• Significant discounts on your subscriptions to brands of HelloFresh Group
• Collaborative, dynamic work environment within a fast-paced, mission-driven company

This job description is intended to provide a general overview of the responsibilities. However, the Company reserves the right to adjust, modify, or reassign work tasks & responsibilities as needed to meet changing business needs, operational requirements, or other factors.