THE STORY

In 2012, we set out to reinvent mens underwear. Since then, weve used the same solutions-oriented approach to reimagine a full range of menswear staplesfrom featherlight button ups, to first-of-its-kind denim. Blending timeless styles with innovative details & materials, our clothes are uniquely designed to help guys move through their day with confidence (even if theyre just hangin in their sweats). 

We are looking for passionate, proactive, & strategic problem-solvers to join our growing team. If that sounds like youkeep reading.

THE ROLE

The VP of Growth Marketing is a key member of the Mack Weldon leadership team responsible for developing & executing our growth strategy, encompassing both customer acquisition & retention marketing. You will help drive revenue & achieve targets by setting the overall strategy & mobilizing your team to deliver results.

In addition to functional expertise, this role requires a high degree of cross functional leadership to ensure success. You & your team will work closely with  Digital Product, Brand Marketing & Creative teams to identify & execute opportunities to drive growth. Additionally, you will own setting key performance benchmarks (CAC, CPA, Retention, LTV), forecasting & reporting.

We are excited for your fresh perspective & deep expertise leading / scaling a growth marketing organization. You will report directly to the CMO.

WHAT YOU'LL DO

• Set departmental strategy & go-to-market plans.
• Own & manage budget, forecasting, & delivery of monthly goals including spend, CPA, ROAS, Retention & LTV in partnership with the Finance team. 
• Drive optimization of current channels (Meta, Google, TikTok, Direct Mail, Affiliates, Email, SMS) & growth into new frontiers (TV/OTT, OOH, etc.) to acquire new customers & engage the existing base.
• Optimize lifecycle marketing programs to maximize customer engagement & LTV, injecting new tactics to owned channels like Email & SMS to reinvigorate the base.
• Oversee suite of growth tools to enhance performance (attribution solutions, AI tools, etc).
• Establish reporting benchmarks for measuring & sharing results on business-critical KPIs related to growth (volume, CAC, retention, LTV/payback) & own achievement of weekly & monthly KPIs.
• Manage, develop & grow an internal team of four & oversee external agency & platform relationships across digital channels.
• Partner with cross-functional leaders (ecommerce, brand, creative, data) to develop ads, landing pages, emails, & reporting needed to maximize campaign performance.
• Attend conferences & key industry events to provide thought leadership, garner learnings, & best practices.
• Interface with Mack Weldon board as key leadership stakeholder for growth marketing.

WHAT WILL SET YOU UP FOR SUCCESS

• 10+ years of experience in eCommerce, with a deep focus on performance-based growth marketing.
• Experience working across the full DTC marketing funnel (customer acquisition, conversion & engagement) & across the marketing mix including online (search, display, paid social, content, streaming) & offline (OOH, direct mail, linear video).
• Combination of strong strategic thinker, with the ability to translate quantitative & qualitative data/insights into best-in-class marketing strategies.
• Highly organized self-starter with a bias towards action.
• Top-notch analytical skills with a proven ability to work through data to find opportunities & actionable insights that are not readily apparent & clearly communicate them to a diverse set of stakeholders in a way they will understand.
• Strong track record of collaboration with cross functional teams.
• Experience growing, managing, leading, & developing best-in-class teams.
• Experience with retail & in growth-stage companies is highly preferred.

WHAT MAKES US SPECIAL

• We search for the smarter way. Everything we do, from products to experiences to processes, is built with research, ingenuity, & quality. We embrace efficiency in all of its forms but especially in how we work together as a team, the less bureaucracy the better.
• We invite generously because more perspectives make us better. We think diversity of thoughts & experiences is a strength. We check our egos at the door, actively solicit others perspectives, & always assume the best intentions. We build relationships that last.
• We believe that real confidence comes from knowing, not showing. We operate with a steady conviction & are built for the long haul, not to chase the latest fads. That doesnt mean we cant be assertive, expressive or take risks.  But we do so with an informed approach knowing we have the substance to back it up.
• We support the good ones & believe they can finish first. We believe that being good is the most sustainable strategy for success. We work with ethical & humane partners & always strive to do what is right, even if it is at a cost. We act with integrity, own our mistakes, & put in the effort to do our best. 

THE PERKS

• Full insurance benefits
• Open vacation policy
• Hybrid office model (in office M/T/Th)
• Great location in the heart of Nomad district
• Office snacks & drinks
• Thursday happy hours
• Free Mack Weldon gear
• Salary range of $210,000 - $240,000 *This range represents the low & high end of the anticipated base salary range for this NYC - based position. The base salary will depend on numerous factors such as: experience & qualifications for the role, experience level, skillset, & balancing internal equity relative to other MW employees.