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WorldRemit // digital money transfer service
Media, Full Time    London    Posted: Thursday, June 06, 2019
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About us

Were changing the way people send money abroad: were taking something complicated & making it simple. At WorldRemit, our people & our technology work together to create faster, easier & lower cost money transfers. We send to more than 145 countries around the world & have over 3 million happy customers a number thats growing every day!

Pushing boundaries isnt easy, but were hoping to find the right people to join us on our way. If youre a copywriter whos itching for a fast-paced & dynamic role to help bring our story to life, you could be just what were looking for.

Role Overview

Working alongside our existing Copywriter, you'll help produce top-notch copy for a whole range of ambitious & innovative projects: everything from marketing campaigns to mobile copy & customer-facing communications. With guidance from our Creative Services team, youll be creating both digital & offline assets that capture the vibrancy of our customers, understand the nuances of our consumer journey & launch the spirit of our brand tone of voice.

What you'll be doing

1. Writing copy for key assets across our brand

  • Working to briefs from the Marketing team to come up with compelling & imaginative copy for integrated marketing campaigns at every stage from brand awareness & consideration to direct response & engagement
  • Working with the online & CRM teams to produce exciting & original copy for email, SMS, push notifications, social media, landing pages & other customer-facing comms
  • Collaborating with the Design team to fire up designs with the perfect copy
  • Writing mobile first copy for all key web & app pages
  • Working with & producing assets for key business partners

2. Championing of our brand tone of voice, & bringing it to life in everything that you write

  • Managing & reviewing copy across the entire business to make sure that whatever we say, it sounds just like us!
  • Working closely with our existing Copywriter to act as the guardians of all things WorldRemit copy

3. Ensuring copy effectiveness

  • Continuing our mission to update, optimise & iterate copy to boost the effectiveness of our assets in driving our KPIs & ensuring they fit our new tone of voice
  • Using SEO principles / other opportunities for customer testing & research
  • Amending, revising or redeveloping copy across the entire brand to continually evolve & take all insights & feedback on board

Your are

  • A diehard creative, whos a pro at translating key concepts into exactly the right words
  • A dynamic communicator whos always passionate about your ideas
  • Excited to write everything from punchy campaign headlines to long form blog posts
  • Skilled at understanding the different cultural nuances & languages of our customers the world over
  • Meticulously detailed you never miss even the smallest piece of punctuation
  • Super collaborative & always comfortable receiving constructive feedback

You have

  • A colourful & compelling writing style (it goes without saying!)
  • 5+ years experience as a copywriter, whether at an agency, freelance or in-house
  • An exciting & imaginative portfolio overflowing with examples of your own work
  • Experience writing for online & CRM (social, display, web, app, email, SMS, push notifications), as well as offline (print, OOH)
  • Experience following tone of voice guidelines to a tee
  • A good understanding of the basic principles of SEO
  • Bonus: experience in working with a challenger or tech brand
  • Bonus: a confident ability to write in Spanish, French or German
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