We are looking to add an Associate Director of Marketing to our Acuity Scheduling business. Acuity Scheduling, a Squarespace company, allows users to schedule appointments directly on their website in a seamless way, taking away the administrative burden of their business so users can focus on what they love. 

You will lead the marketing strategy for Acuity Scheduling as we reignite our brand & work toward our mission of building the best scheduling platform for small businesses. You will create customer communication strategies that strengthen our funnels, increase acquisition & growth, & build confidence in our brand. 

You will report to the Senior Director of Marketing, Domains + Applications & have the option of working remote (within the U.S.) or on-site (hybrid) from our NYC headquarters.

You'll Get To

• Collaborate with the senior leadership team to develop & prioritize growth strategies across Product & Marketing teams
• Collaborate with Product & Product Marketing on an integrated go-to-market strategy that aligns key initiatives & timelines
• Use data analytics to identify KPIs & create testing plans that drive continuous improvements
• Manage our marketing spend & track results against goals such as revenue, CAC, LTV, ROI, & other product strategies that improve acquisition, activation & retention
• Develop an omni-channel growth strategy that optimizes existing channels & tests new channels
• Analyze user behavior & site/channel performance to guide conversion funnel optimization
• Build, test, & optimize landing pages & offers across marketing campaigns that deliver compelling content that excites & motivates our target audience.
• Incorporate software & analytics tools to help us better understand our customer journey & optimize the path to purchase while improving marketing attribution incremental testing, marginal CAC analysis, & attribution model re-weighting.
• Partner with product analytics, design, & UX research teams to create personalized customer experiences & lifecycle marketing strategies that support better user engagement & monetization

Who We're Looking For

• 10-12+ years of relevant marketing experience
• Proven experience in growing or transforming a brand or business in E-Commerce, B2B, and/or B2C environments
• A self-starter & strategic leader who can gain alignment for & lead complex cross-functional initiatives
• Expertise in using both quantitative & qualitative data to inform overall project prioritization & success
• Substantial experience working with performance marketing metrics (CPM, CPI, CPA, CPC & LTV) & using data to optimize campaign performance

Benefits & Perks

• A choice between medical plans with an option for 100% covered premiums including medical, dental, & vision
• Supplemental Life & Disability Insurance plans
• Fertility & adoption benefits
• Headspace mindfulness app subscription
• Global Employee Assistance Program
• Retirement benefits with employer match
• Flexible paid time off
• 20 weeks for parental leave & up to 12 weeks to care for an ill family member
• Pretax commuter benefit
• Education reimbursement
• Employee donation match to community organizations
• 8 Global Employee Resource Groups (ERGs)
• Dog-friendly workplace
• Free lunch & snacks
• Private rooftop
• Hack week twice per year

Cash Compensation Range: $164,000 - $287,500 USD

The base salary for this position will vary based on job-related criteria including relevant skills, experience, & location, among other factors.

In addition to the cash compensation above (which includes base salary and, where applicable for eligible roles, may include on-target commissions or overtime pay), Squarespace employees are eligible to be granted an option to purchase our common stock.

About Squarespace

Squarespace is a design-driven platform helping entrepreneurs build brands & businesses online. We empower millions of customers in more than 200 countries & territories with all the tools they need to create an online presence, build an audience, monetize, & scale their business. Our suite of products range from websites, domains, ecommerce, & marketing tools, as well as tools for scheduling with Acuity & creating & managing social media presence with Bio Sites & Unfold. Our team of more than 1,500 is headquartered in bustling New York City, with offices in Dublin, Ireland, Aveiro, Portugal, & coworking spaces in the UK, Netherlands, & Australia. For more information about our company culture, visit  https://www.squarespace.com/about/careers.

Our Commitment

Today, more than a million people around the globe use Squarespace to share different perspectives & experiences with the world. Not only do we embrace & celebrate the diversity of our customers, but we also work toward the same in our employees. At Squarespace, we are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, national origin, gender, sex, gender identity or expression, sexual orientation, age, citizenship, marital or parental status, disability, veteran status, or other class protected by applicable law. We are proud to be an equal opportunity workplace.

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