Senior Manager of Customer Relationship Marketing (CRM)

The Senior Manager of Customer Relationship Marketing (CRM) will develop & own the marketing strategy for Factors newest venture.  You will be joining pre-launch, which will require building & executing a CRM playbook from scratch. You will understand the inner workings of key marketing channels & how to use data to personalize marketing communications.  You will work closely with our Product & Growth Marketing teams to ensure fluidity of messaging & positioning across the customer lifecycle. This person must be able to build strong cross-functional relationships & influence stakeholders across the organization. You will report to the General Manager of Growth, helping identify cross-functional initiatives that lead to strong incremental revenue. 

What is the ethos of the Factor brand? 

Since this venture will be launched under the Factor name, it is important to understand the positioning of the Factor brand. We believe that health & wellness start with food & what you put into your body. Our goal is to help our customers achieve their health & wellness goals. We focus on being physically fit & healthy with nutritious, purposeful eating. We want to help real people achieve real results without sacrificing time & energy trying to sort through the overwhelming amount of information. 

You will

• Keep the customer at the center of everything you do
• Be a segmentation, list growth, & engagement guru - helping us use our data better to speak to our customers & engage them on a daily basis
• Drive testing & strategy to support both growth & retention efforts, building customer loyalty
• Understand how data can be used to power better customer messaging - from triggered emails to real-time content personalization
• Operate in a highly cross-functional role, partnering closely with Growth Marketing, Product Marketing, Brand, Content, & more to improve the user experience to drive incremental conversion volume, engagement, & retention.
• Measure & report on key performance indicators, then implement insights to optimize campaigns

You are

• Bold: youre adventurous, outgoing & optimistic; youre confident making decisions & taking calculated risks
• Entrepreneurially Minded: you have the vision, passion, & imagination; you are not afraid to ask, what if & constantly challenge the status quo
• Versatile: you roll with the punches & dont get overwhelmed easily; you enjoy grinding away at issues & have a knack for delivering results in hyper-growth, constantly changing environments
• Analytical: data is your friend; you're able to translate numbers into action & pave the way for efficiency
• Team-oriented: you have a track record of leading cross-functional teams & cultivating collaborative partnerships at all levels & departments of an organization
• Strategic: you recognize & resolve situations that are ambiguous or challenging & use logic to identify alternatives, evaluate, & present approaches to solving complex problems while thinking in terms of contingency plans
• Customer-focused: slightly obsessive-compulsive when it comes to customer experience & strive to deliver a product that is second to none

At a minimum, you have

• 6+ years of CRM related experience. Hands-on experience with Salesforce Marketing Cloud, database marketing, & email provider migration are all a major plus.
• Experience managing complex segmentation strategies & customer lifecycle programs
• Experience developing marketing strategies using both quantitative & qualitative research methods
• Experience collaborating with & influencing cross-functional teams across different offices
• You know your market, customers, & competition better than anyone, & you're strong at integrating this information into your go-to-market strategies
• Strong communication & presentation skills
• BA/BS degree

Youll get 

• Competitive salary, 401k with company match that vests immediately upon participation, & company equity plan based on role
• Generous PTO, including sabbatical, & parental leave of up to 16 weeks
• Comprehensive health & wellness benefits with options at $0 monthly, effective first day of employment
• Tuition reimbursement for continuing education
• Up to 75% discount on subscriptions to HelloFresh meal plans (HelloFresh, Green Chef, Everyplate, & Factor_)   
• Access to 7 different Employee Resource Groups (ERGs) including those for BIPOC, women, veterans, parents, & LGBTQ+
• Inclusive, collaborative, & dynamic work environment within a fast-paced, mission-driven company that is disrupting the traditional food supply chain

This job description is intended to provide a general overview of the responsibilities. However, the Company reserves the right to adjust, modify, or reassign work tasks & responsibilities as needed to meet changing business needs, operational requirements, or other factors.