Cockroach Labs is actively seeking a leader for our Corporate Marketing team, a role critical to steering our corporate marketing strategy with a focus on engaging IT decision-makers & architects, within our ideal customer profile (ICP). This leadership position demands a strategic thinker who excels in content marketing, social media, analyst relations, & public relations. A key aspect of this role involves working closely with peers in product marketing, demand generation, & brand teams to ensure a cohesive & integrated approach to our marketing efforts. By aligning with these teams, you will ensure that our messaging, campaigns, & brand initiatives are thoroughly synchronized across all touchpoints, delivering a unified & compelling narrative that resonates deeply with our target market.

With your guidance, the corporate marketing strategy will not only embody the voice of our customer but also leverage insights from cross-functional collaboration with subject matter experts from R&D, Sales Engineering (SEs), & other departments. A key responsibility will also include mastering the distribution of content across platforms, ensuring that we are effectively repackaging & repromoting content to achieve the high ROI. This will involve a deep understanding of how to cut up & tailor content for different channels, maximizing reach & engagement with our ICP. To be eligible for this role, you must be based in NYC & will be expected to go into our Flatiron office on Mondays, Tuesdays & Thursdays. 

You Will

• Craft & execute a corporate marketing strategy that targets IT decision-makers & architects, ensuring our messages are impactful & resonate with their specific challenges & needs.
• Take charge of RoachFest's event programming, selecting themes, content, & speakers that not only align with our strategic goals but also cater to the interests & challenges of our ICP, showcasing CockroachDB's capabilities 
• Manage our customer reference program, utilizing success stories that demonstrate the value of CockroachDB to IT decision-makers & architects, thereby supporting our sales efforts & strengthening our market position.
• Design & implement a robust public relations strategy to enhance media engagement, manage press relations, & increase brand visibility through strategic communication & storytelling.
• Expand our social media strategy, focusing on creating content that resonates with our ICP on LinkedIn & YouTube. This involves a strategic partnership with the executive team to amplify their engagement & perspectives within these communities, leveraging their visibility to foster a deeper connection with our audience.
• Spearhead SEO strategy & initiatives aimed at increasing web traffic, working closely with the digital marketing & content teams to optimize our online presence for search engines, improving visibility, & driving qualified traffic to our site.
• Engage with industry analysts, particularly through strategic partnerships with firms like Gartner, to bolster our presence & credibility within our enterprise market segment, ensuring our narrative is compelling to our ICP.
• Support comprehensive marketing campaigns that clearly position CockroachDB as the database solution of choice for key verticals, highlighting our key use cases & ease of migration.
• Instill a customer-centric approach within the team, prioritizing insights into our customers' needs & preferences to guide all marketing activities & support cross-functional initiatives.
• Utilize data & analytics to measure the effectiveness of marketing strategies, making data-driven decisions to refine & optimize our approach continually.

You Have

• 10-12+ years of experience in marketing within b2b SAAS, with a profound understanding of the needs & decision-making processes of enterprise firms
• At least 5 years of leadership experience, with a proven ability to inspire, manage, & mentor a high-performing team in a dynamic environment.
• Demonstrated success in working collaboratively with product marketing, demand generation, & brand teams, ensuring strategic alignment & execution of integrated marketing plans.
• A track record of engaging with industry analysts & utilizing customer success stories to effectively communicate the value proposition of tech solutions to a sophisticated audience.
• Exceptional analytical skills, capable of leveraging data to guide strategic decisions & optimize marketing effectiveness.
• Outstanding communication skills, adept at crafting & conveying complex technical solutions in a manner that is accessible & compelling to IT decision-makers & architects.
• A strategic, customer-centric mindset, complemented by a hands-on approach to tackling challenges & driving innovation within the marketing domain.

Our Benefits

• Competitive Health Insurance Coverage (for you & your dependents!)
• Paid Parental Leave (with baby bucks)
• Flexible PTO
• Learning & Development Budget
• Relocation Support (as applicable)

Cockroach Labs is proud to be an Equal Opportunity Employer building a diverse & inclusive workforce. If you need additional accommodations to feel comfortable during your interview process, please email us at accessibility@cockroachlabs.com.

The annual anticipated base salary range for U.S. candidates for this role is USD $215,000 to $260,000, plus commission if a sales role. We set standard ranges for all U.S.-based roles based on function, level, & geographic location, benchmarked against similar stage growth companies. In order to be compliant with local legislation, as well as to provide greater transparency to candidates, we share salary ranges on all job postings regardless of desired hiring location.  Actual salaries may vary & fall outside of this range depending on factors such as a candidates qualifications, geographic location, skills, experience, & competencies. In addition, we are often open to a wide variety of profiles, & recognize that the person we hire may be less experienced (or more senior) than this job description as posted. Salary is one component of the Cockroach Labs total rewards package, which includes stock options, health insurance, life & disability insurance, funds towards professional development resources, flexible PTO, paid holidays, & parental leave, to name a few! Salaries for candidates outside the U.S. will vary based on local compensation structures.