Realize your potential by joining the leading performance-driven advertising company!  

As a Director of Customer Measurement on the Global Sales Alliance team in our New York Office, youll play a vital role in leading the development & execution of our advertiser-facing measurement strategy. This role will be responsible for defining how advertisers measure success on Taboola, owning the measurement roadmap, attribution solutions, & partnerships that drive performance visibility across the entire customer journey.

This person will serve as the internal & external voice of measurement, supporting product development, enabling commercial teams, & helping advertisers move beyond basic reporting to real business impact. The ideal candidate is part product leader, part strategist, & part operator, with a deep understanding of attribution, incrementality, & the evolving measurement ecosystem.

To thrive in this role, you'll need:

• 710+ years of experience in performance marketing, growth analytics, or ad tech measurement roles.
• Strong understanding of tracking infrastructure & implementation (client-side, server-side, GTM, MMPs).
• Proven experience building or leading measurement solutions at a platform, DSP, or adtech company.
• Deep knowledge of attribution methodologies (MTA, view-through, first-party, modeled), incrementality testing, & MMM.
• Experience integrating with MMPs, server-side tracking, & conversion APIs.
• Strong product mindsetable to work closely with R&D to scope, prioritize, & ship measurement capabilities.
• Excellent communicator with the ability to explain complex measurement concepts to both technical & non-technical audiences.
• Analytical thinker with hands-on experience using data to drive insights & resolve discrepancies.
• Familiarity with SQL, Python, or BI tools for data validation & reporting.
• Experience with platforms like Google Analytics, AppsFlyer, Adjust, Snowflake, or Adobe Analytics.
• Understanding of privacy-focused attribution (e.g., GBRAID/WBRAID, SKAN, modeled conversions).
• Experience managing vendor relationships & driving GTM strategies for measurement partnerships.
• Experience supporting cross-channel attribution discussions & helping clients understand Taboola's value within broader multi-platform strategies.
• Experience owning full-cycle measurement initiatives, including requirement scoping, internal product delivery, & external education.

How youll make an impact:

As a Director of Customer Measurement, youll bring value by:

Strategy & Leadership

• Defining & leading Taboolas advertiser-focused measurement strategy across attribution, incrementality, lift, & ROI modeling.
• Owning the long-term vision & 20252030 roadmap for measurement, aligned with platform evolution & client needs.
• Serving as the companys Subject Matter Expert (SME) for performance validation, attribution, & campaign impact.
• Promoting a culture of experimentation, learning agendas, & rigorous performance validation across the organization.
• Leading a cross-functional workstream including product, data science, GTM, & sales enablement.
• Defining & maintaining the measurement architectureensuring that data collection, attribution logic, & reporting pipelines are aligned & scalable.
• Staying up to date on regulatory changes (GDPR, CCPA, iOS/ATT, Consent Mode) & ensuring attribution models comply with privacy standards.

Product & Partner Development

• Guiding the development of platform-native attribution tools & API-based integrations that support accurate, scalable measurement.
• Collaborating with product & R&D teams to evolve Taboolas measurement stack (e.g., multi-touch attribution, modeled conversions, pLTV).
• Identifying, initiating, & lead strategic measurement partnerships with 3rd-party vendors (e.g., MMPs, MMM providers).
• Overseeing partner integration from vetting to go-to-market (GTM), including legal, technical, & commercial alignment.
• Owning the partnership lifecycle from initial methodology discussions & contract negotiation to technical scoping, testing, & GTM rollout.
• Exploring opportunities for first-party data enablement, modeled conversions, & predictive measurement tools to future-proof attribution at scale.

Advertiser Enablement & Insights

• Working with sales & AMs to pitch measurement solutions that tie Taboolas impact to business outcomes (ROAS, CPA, MER, LTV).
• Leading efforts to reduce attribution discrepancies & resolve measurement conflicts with customers.
• Helping advertisers validate their own measurement models by aligning on data quality, assumptions, & analytical frameworks.
• Driving development of learning agendas, testing plans, & performance benchmarks across key verticals.
• Assisting advertisers in integrating Taboola measurement into broader marketing mix models, unifying reporting across platforms.
• Creating onboarding frameworks & consulting engagements for top-tier advertisers around measurement strategy.

Internal Advocacy & Education

• Training internal teams on attribution frameworks, measurement tools, & strategic use cases.
• Creating reusable assets (e.g., playbooks, FAQs, sales templates) to scale measurement messaging across the field org.
• Providing executive-level insights into campaign performance, industry trends, & strategic opportunities.
• Acting as the internal attribution thought leader, offering proactive support for presales, strategic pitches, & escalations.
• Collaborating with GTM teams to track & report the impact of measurement-led engagements on revenue & retention.

Why Taboola?

If you ask Taboolars what they love about working here, theyll tell you that theyve been empowered to realize their full potential while growing & learning from & with smart & talented people. Theyll also share more about:

• Adam Singolda, Taboola Founder & CEO says; You can copy anything from another business but you cant copy a companys culture.
• Well-being: Enjoy comprehensive benefits (health, 401k, etc.), a fully stocked kitchen, & location-specific perks (gym partnerships, parking).
• Flexibility: We offer a hybrid work schedule with 3 days in-office with an option to come in more often if desired.
• Work with some of the biggest names: We work with some of the biggest names in the business. Our publisher partners include Yahoo, Conde Nast, Fox Sports, NBCU, ESPN, CBS, & E! Online. Our advertiser clients include Wells Fargo, Honda, Pinterest, Expedia & Honda.