Title: Director, Integrated Media

We are looking for a world-class, strategically minded, results focused individual who sets the agenda at all levels & brings a track record of success across brand activations, offline, online & partnerships. As the Director of Integrated Media you will oversee the media activity for all brands with an omni-channel focus owning a substantial budget to orchestrate repeatable & scalable results across key marketing channels & tactics. Reporting to our VP, Growth Marketing you will spearhead both strategy & execution to optimize a massive marketing budget against company goals. 

Our ideal candidate will have a strong track record of managing teams, internal stakeholder relationships & online/offline media strategy & activation. You will have broad visibility across the business as well as the global HelloFresh Community & will collaborate daily with peers in Growth, Brand, Creative, Product, Finance, & Analytics. Serve as an advocate for your department, agency & our brands within the industry. This is a high performance/high impact role driving incredible growth at HelloFresh working across the Growth Organization. 

You will

• Be a thought leader & expert on all things growth marketing
• Lead the strategy & establish best-in-class practices across traditional media channels such as TV, podcasts, direct mail within a direct response environment
• Build, lead, & develop a team of highly-capable growth marketers, while contributing to our authentic, inclusive, & performance-driven culture.
• Be accountable for best in class execution of media strategy in partnership with supporting internal & external partners. Proactively identify & close gaps. 
• Utilize data-driven methodology, analysis, & measurement to improve effectiveness & efficiency of our performance channels
• Lead & guide translation of brand goals to the brand Strategy & activation teams, & media partners
• Oversee campaign management & reporting, including in-depth analytics of LTV, CPA, ROI, & incrementality
• Manage the testing framework & feedback loop for the brand team to continuously iterate on creative assets, & execute experiments & conversion tests to improve LTV/CAC ratios
• Have a passion for innovation, as well as tenacity for owning the end-to-end customer acquisition funnel, collaborating across multiple functions & driving business results for both the short & long term
• Operate a continuous improvement service delivery model to increase portfolio & channel efficiencies for delivery
• Partner with internal teams to optimize campaign performance; e.g. Creative, BI, Digital Product, etc.(targeting, optimization, creative direction, etc.)
• Collaborate with Data Science to develop tooling, automation, & new measurement methodologies, improve measurement rigor, & optimize performance

You are...

• Innovative & Solutions oriented. Developing new ways of approaching complex problems, & proactively seeking input from peers & leaders in problem solving.
• Obsessed with growth while not being afraid to get your hands dirty 
• Persistent & have bias-to-action with a track record of performance. Interest in other growth/performance marketing channels is a plus
• Able to build, lead, empower, & inspire a team of direct reports to do the best work of their lives, resulting in a world-class high performing team
• A natural hustler with a contagious can-do attitude who thrives in fast-paced environments
• Responsible & love owning projects from start to finish
• Confidence in communicating across the organization, with cross-functional stakeholders, & to executive leadership
• Proactive & enjoy coming up with new ideas & can explain your rationale
• Strong analytical skills; able to use data to optimize day-to-day performance & run split testing campaigns.

You have...

• A bachelors degree with a strong academic record and/or proven relevant experience in a performance marketing or highly commercial role.
• 15+ years of experience directly managing marketing campaigns at $100M+ annual budget client or agency side
• In-depth knowledge & experience in strategic planning & buying with an expertise in brand advertising, broadcast/linear, direct mail, print, programmatic & endemic media
• Expertise in budgeting, forecasting, planning & steering key channel decisions cross-functionally
• Strong understanding of advertising & marketing technology.
• Expert knowledge of unlocking value from external & internal partners, agencies & creative teams, respectively
• Experience unlocking value from online ad platforms like Google Ads, Facebook Ads, Snapchat Business Manager, TikTok Ads Manager etc. through proven integrated media campaigns
• 10+ years of experience managing direct reports
• Solid understanding of testing approaches including A/B tests as well as incrementality tests
• Substantial experience working with performance marketing metrics (CPM, CPI, CPA, CPC & LTV)

Youll get

• Competitive salary, 401k with company match that vests immediately upon participation, & company equity plan based on role
• Generous PTO & parental leave of up to 16 weeks
• Comprehensive health & wellness benefits with options at $0 monthly, effective first day of employment
• Tuition reimbursement for continuing education
• Up to 75% discount on subscriptions to HelloFresh meal plans (HelloFresh, Green Chef, Everyplate, & Factor_)   
• Access to 6 different Employee Resource Groups (ERGs) including those for minorities, women, veterans, parents, & LGBTQ+
• Inclusive, collaborative, & dynamic work environment within a fast-paced, mission-driven company that is growing exponentially year over year

Position is eligible to participate, contingent on Supervisory Board Approval, in HelloFresh's equity program

This job description is intended to provide a general overview of the responsibilities. However, the Company reserves the right to adjust, modify, or reassign work tasks & responsibilities as needed to meet changing business needs, operational requirements, or other factors.

Application Deadline: March 8, 2024