Retail Marketing Associate 

New York, NY 

ABOUT BARK 

Here at BARK, we love dogs & their people. Were looking to make all dogs happy throughout the entire world (were not kidding). Think Disney for dogs -- we make magic for dogs & their people through our products, events, & experiences.

Our ambition level is high, the opportunity is huge, & our love for dogs is through the roof! We launched in 2011 with BarkBox, a monthly-themed subscription of all-natural treats & clever toys. Since then, we've shipped more than 70 million toys & treats to dogs across the world & use all of that direct customer feedback to inform new initiatives & ways to make magic between dogs & their people. Weve since expanded into other offerings as well, as we aim to become THE Dog Company for every family with a four-legged, belly-scratch-loving, interspecies family member.

BARK RETAIL: WHO ARE WE?

As a complement to our popular DTC subscription businesses, BARK Retail is actively engaging dog parents across partners in various sectors. These partners range from food retailers to drugstores, to mass-market chains, membership clubs, pet specialty businesses, lifestyle brands & more. The team boasts a portfolio of channel leading partners that we are proud to call family. There is tremendous white space in front of us, & our ambition for BARK Retail is great. We aspire to do more & better in the space, to think through the dogs eye view, & to consider ourselves true partners with both our dog parents & our retail customers.

WHO WERE SNIFFING FOR 

We are looking for a Retail Marketing Associate to help build upon the proven success of BARK at retail. This role will report to the head of retail marketing & strategy. Your role will be to lead BARKs day-to-day shopper marketing execution as well as develop paid, owned, & earned media. BARK is an innovative & experiential brand, & we need someone who thinks creatively. Standard retail marketing practices apply, but ultimately fall short of our brand ambition we want to improve, evolve, & innovate the current retail experience & we need someone who loves to experiment & think outside the box.

KEY DUTIES

• Collaborate with marketing, sales, & creative to implement strategic retail marketing campaigns. Youll do this through digital & social media, advertising, marketing collateral, sampling, shopper programming, & disruptive point of sale tools that drive awareness & conversion.
• Assist with the creation of pitch decks across current & new retailers, collaborating with cross-functional teams to ensure the marketing approach aligns with the product & sales strategy.
• Own the briefing process for in-store merchandising, email, paid ads, & other collateral to ensure a flawless execution of the marketing plan that is on time & within budget.
• Manage the day-to-day operations with key retail accounts so that brand & product pages are up to date, reviews are populated, & we exceed retailer scorecards. 
• Cultivate relationships with influencers, monitor content development, report on KPIs, & share with key partners.
• Build strong relationships (both internally & externally) across BARK sales, planning, merchandising, marketing, PR, & creative design teams, as well as among external customer marketing teams.
• Gain cross-functional alignment on key marketing objectives, strategies & goals by coordinating & leading internal meetings.
• Track & report on program performance against set KPIs & conduct post-program analyses with recommendations how to optimize in the future.
• Assist with brand reporting & competitive analysis in order to help guide growth strategy.

EXPERIENCE

• 2-3 years marketing experience with a proven track-record of driving retail sales & creating effective & impactful campaigns.
• A proven ability to develop & deliver against actionable insights.
• Experience at a CPG company is preferred.
• Experience in persistently but diplomatically navigating matrixed organizations to solve problems big & small.
• Experience in confidence building relationships with external partners.

SKILLS & QUALIFICATIONS

• Strong leadership skills, exceptional collaboration skills & the ability to positively influence various partners.
• Self-starter with a can-do attitude.
• Comfortable working independently, as well as within a cross-functional team.
• A creative thinker, with a high sense of urgency & entrepreneurial spirit.
• Exceptional project & time management skills.
• Strong strategic, analytical, & execution skills.
• Strong & effective verbal, written & presentation delivery skills.
• Ability to build & leverage informal networks.
• Ability to anticipate issues & resolve them based on sound business judgment.
• Youre a crazy dog person & youre not afraid to own it. Its to the point that you own several items of clothing, all of which say different variations of Im a crazy dog person & Im not afraid to own it.

This position is a full-time position. It is located on-site at our office in New York City. We offer health insurance for both you & your pup, 401k, wonderful team lunches, cold brew on tap, & a dog to pet anytime you wish.

COMPENSATION: 

• The base salary range for this position is $75,000- $85,000
• This position is eligible for equity 

**This compensation range is based on BARKs good faith estimate as of the date of this posting & may be modified in the future. Actual pay for this position will depend on a variety of variables including location, travel, internal equity, experience, education, skills & expertise.