Whatever your journey, Zola exists to serve the humans at the heart of every wedding: whether getting married, attending, or helping make it all happen. That's why over 2 million couples have chosen Zola as their partner to help plan & celebrate every joyful & real moment, from booking a venue to designing save-the-dates to registering for gifts & beyond. Twelve years in, Zola's platform continues to bring couples unique visions to life with the most innovative tools, expert advice, & a trusted network of highly-rated vendors who make dreams a reality across the country. Whether at home or on the go with our award-winning mobile app, we make every step seamless - & even delightful.

Were looking for a strategic, creative, & execution-focused Director of Brand Marketing to lead Zolas brand presence across PR, social, & key brand campaigns. Reporting directly to the CMO, this person will be responsible for brand strategy, storytelling, & generating buzz across owned & earned channels.

Youll manage our social team, external PR partners, & lead brand initiatives from consumer insights to campaign execution partnering closely with peers on Growth, Lifecycle, Marketing Strategy, Creative, Product, & across business teams.

In a nutshell, success in this role is getting people talking about Zola. If you have a knack for generating buzz this role is for you.

Responsibilities

• Lead Zolas brand marketing strategyelevating how Zola shows up across every consumer touchpoint
• Concept & oversee execution of Zolas brand marketing campaigns, using a blend of consumer insights, timely cultural insights, Zola data & product initiatives, & a deep understanding of our brand identity.
• Manage the social media team, ensuring content is high-quality, timely, & brand-aligned, & always at the forefront of new trends
• Own PR strategy & execution, managing external PR agency & freelance consultant to drive media coverage & cultural relevance
• Partner with internal teams (creative, product, customer service, etc.) to ensure brand consistency across the full customer journey
• Lead consumer insights initiativesdesigning & analyzing brand health studies, message testing, & audience research
• Act as a key stakeholder in integrated campaign development, helping shape narratives that support performance & brand goals
• Represent the voice of the customer across the organization, advocating for storytelling, consistency, & brand strength

Requirements

• 6-8 years of brand marketing experience at consumer-facing brands or agencies
• Strong fluency in social strategy. Youre chronically online & extremely passionate about staying on top of evolutions in consumer behavior on new & emerging social channels
• Proven experience managing social media & PR teams (internal or agency-side)
• Strong strategic thinker with the ability to turn insights into compelling, creative brand executions
• Track record of managing complex cross-functional campaigns with clear ROI
• Excellent communication & presentation skills; comfortable working closely with executives & external partners
• A deep comfortability with getting scrappy, moving quickly, rolling up your sleeves, & figuring things out
• Passion for weddings, events, or consumer lifestyle categories a plus

Why You'll Love Working at Zola
Were a team that cares deeply about our users, our brand, & one another. Youll have the chance to make a real impact on a brand couples loveand help shape the most meaningful moments in peoples lives.

The salary range for this role is $140,000 - $160,000.

ABOUT ZOLA

We're Zola, the wedding company that will do anything for love. We're reinventing the wedding planning & registry experience to make the happiest moment in our couples lives even happier. From engagement to wedding & decorating your first home, Zola is there, combining compassionate customer service with modern tools & technology all in the service of love. 

We built our entire platform from the ground-up in 2013, & quickly became the fastest-growing wedding company in the country. Our team has deep experience creating award-winning online & mobile products that are helpful, intuitive, & simply magical. Were proud to have investor partners including Female Founders Fund, Comcast Ventures, Goldman Sachs, Canvas Ventures, Thrive Capital & Lightspeed Venture Partners, among others. 

We are passionate about supporting all forms of love, & were proud of our thriving community of over 2 million couples. We strive to hire a team that is as beautifully diverse as the couples getting married today, & we encourage individuals from every race, gender identity, age, sexual orientation, ethnicity, marital status, religion & perspective to apply. Zola will always be a place where every employee, couple, wedding guest, wedding vendor, & partner will be respected & accepted & valued. 

Our headquarters is in NYC. Come work with us!