Were on the lookout for a creative, highly motivated, results-oriented Director to lead our Retail Brand Marketing team in helping drive & define the Warby Parker brand. In this role, youll use your strategic prowess & creative vision to enhance brand awareness & drive new customer growth for Retail. Youll be responsible for overseeing a team & leading the strategic development, planning, & execution of integrated marketing programs & campaigns. Your focus will be on retail expansion, driving brand awareness & growth strategies in our top markets, & increasing eye exam growth. With each project, youll play a key role in Warby Parkers success in transforming the eyewear industry while also demonstrating that for-profit companies can do good in the world. 

What you'll do:

• Oversee Retail & eye exam marketing efforts for over 250+ retail locations to drive traffic & awareness of our stores & vision services offerings
• Develop & execute marketing strategies that support the growth of all retail markets, with a keen focus on top CBSAs in partnership with the Growth team 
• Develop strategies to enhance awareness of our eye exam offerings among both new & existing customers, driving growth in this key business segment. This will involve collaborating cross-functionally with the Tech & Growth teams to refine our eye exam experience while equipping our ODs & store teams with community tools & resources to maximize impact. 
• Manage all Retail asset needsstreamlining asks on all in store signage, printed retail collateral, marketing assets, & store photography
• Oversee the Retail Brand Marketing team that will support the development & execution of all new store openings, retail signage, & local marketing efforts 
• Assist in the creation of a long-term strategic marketing framework for the brand 
• Be a keeper of the brand & constantly work to clarify, articulate, & execute creative marketing programs that embody Warby Parkers unique qualities 
• Optimize processes to ensure on-strategy programs are executed on time & on budget
• Manage the budgets associated with all projects/areas you are leading
• Juggle multiple critical, time-sensitive, & high-visibility projects within the Brand team
• Serve as a constant source of creative ideas, tapping into culturally salient moments & identifying tastemakers that reflect our brand pillars & values
• Help shape a long-term strategic marketing framework that drives the brands evolution, establishes clear business & brand objectives, & ensure measurable results

Who you are:

• Backed by 10+ years of retail & integrated brand marketing experience
• Passionate about retail with a clear understanding of retail operations & teams
• A highly creative & non-traditional thinker who is not afraid to question the status quo & is comfortable working in a dynamic, fast-paced environment
• Able to develop influential & collaborative relationships across teams & functions, articulating your vision that inspires colleagues & customers alike
• A confident, curious leader, builder, & mentor (not to mention an organizational powerhouse)
• Passionate about the Warby Parker brand & committed to the spirit & intent of the company's core values
• Equipped with effective project management & communication skills; you hold high standards for operational excellence: budgets, calendars, timelines, & efficiencies
• Appreciative of culture, communities, & consumersyou seek to understand what inspires & drives them
• Thrives in a dynamic, fast-paced environment
• Experienced (and passionate!) about managing a team 
• Not on the Office of Inspector Generals List of Excluded Individuals/Entities (LEIE)

Some benefits of working at Warby Parker for full-time employees:

• Health, vision, & dental insurance
• Life & AD&D Insurance
• Flexible vacation policy
• Paid Holidays
• Retirement savings plan with a company match
• Parental leave (non-birthing parents included)
• Short-term disability
• Employee Assistance Program (EAP)
• Bereavement Support
• Education Reimbursement
• Free eyewear
• And more (just ask!)