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Warby Parker is on the lookout for a motivated Brand Communications Specialist to support our evolving media relations strategies & storytelling efforts. In this role, youll dream up ways to introduce, enhance, & elevate the Warby Parker brand across multiple audiences. Collaborating within our in-house Communications team & with Warby Parkers agency partners, youll craft thoughtful, compelling stories about our eye care offerings, retail store openings, brand-defining moments, & more (lots more!). Well also count on you to contribute to integrated launch plans, brainstorm & pitch story ideas, & work on events, projects, relationship-building opportunities, & more. The ideal candidate has their finger on the proverbial pulse, collaborating a team that taps into broader cultureand the people & publications that contribute to itin order to expand & enhance the Warby Parker brand.
Acting as an expert on team processes & deliverables, youll play a critical role in maintaining a stable, efficient, & inspired foundation for our Communications team. Fielding & responding to daily inquiries from inside & outside of our organization, youll set the whole team up for success. Sounding good so far? Read on!
What youll do:
- Support functional leaders in crafting stories across multiple topicscreating briefs, drafting messaging points, writing pitches, & producing assets for relevant external-facing initiatives
- Actively support storytelling initiatives that tie Warby Parker to the broader cultural landscape, in particular in markets where Warby Parker has retail stores
- Alongside members of the Communications team, assess where & how we can weave Warby Parker into those markets, paying special attention to relationship-building opportunities with members of the press, influencers, stylists, & so on
- Work with retail partners across the country to coordinate local events & media opportunities in both new & existing markets
- Field daily inquiries from Warby Parkers PR agency & capitalize on urgent press opportunities
- Together with the Communications team & our PR agency, compile quarterly PR reports to present analyses & draw out key lessons & insights for the team
- Maintain & improve our teams internal processes & asset management systems, e.g., for organizing our Communications samples, brand giftings, press clippings, & more
- In partnership with the Corporate Communications team, maintain Warby Parkers communications content calendar & propose ideas to support the flow of content
- As needed, vet & coordinate speaking engagements for Warby Parker employees (including the executive team)
Who you are:
- Backed by 1 year (or more!) of experience working in communications, either at an agency or in-house
- A Warby Parker superfan whos eager to act as an ambassador of our brand
- A natural, comfortable relationship builder
- A motivated self-starter with a no-task-too-small approach
- Able to work collaboratively & develop consensus across groups & teams
- Exceptionally organized with extreme attention to detail (your planning & prioritization skills dont falter in a fast-paced work environment)
- An excellent communicatorin person, over email, via smoke signal, etc.
- Proficient in Google Workspace (particularly Google Docs, Sheets, & Slides)
- Not on the Office of Inspector Generals List of Excluded Individuals/Entities (LEIE)
Extra Credit:
- Experience with Google Analytics
- Experience with Jira
Some benefits of working at Warby Parker for full-time employees:
- Health, vision, & dental insurance
- Life & AD&D Insurance
- Flexible vacation policy
- Paid Holidays
- Retirement savings plan with a company match
- Parental leave (non-birthing parents included)
- Short-term disability
- Employee Assistance Program (EAP)
- Bereavement Support
- Education Reimbursement
- Free eyewear
- And more (just ask!)
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