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Senior Media Planner
As an Senior Media Planner specializing in Local TV & Digital, you are eager to dive into the world of media trafficking, reporting, & implementation. You're ready to hit the ground running with support from the Media team. With guidance from your Media Director, you're prepared to break into the digital media landscape, with an emphasis on supporting our clients in connecting effectively with their local target audience through TV & digital advertising. You'll develop a strong understanding of the local media landscape. You'll learn as much as you can about current media trends & the collaboration between media syndication & creative development.
Your passion for media shines through in the office, & your enthusiastic personality drives you to offer insights into campaign analysis & optimization. You're eager to get hands-on experience across all areas of the media process & are prepared to learn from our experienced team at Critical Mass. In addition, you will assist the Media team with administrative needs, including briefing the team on client files, campaign contracts, & conducting research.
You Will:
- Coordinate the management, trafficking, optimization, & reporting of all campaign initiatives.
- Work to execute payment of invoices & pre-bill process.
- Be responsible for all media campaign set-up & execution, including working with other internal teams & clients to secure deliverables.
- Support Marketing & Media Managers in reporting templates, management & presentations to clients.
- Be responsible for pulling & delivering accurate data in initial analyses.
- Research & prepare new information for paid media plans, RFPs, & presentations.
- Evaluate, build, & maintain relationships in the display & emerging media community.
- Stay up to date on & sharing the Marketing & Media groups on the latest trends in interactive marketing/media & developments.
- Aid in the development of Point of View (POV) documents on new trends or special opportunities.
- Participate in new business efforts as needed by team lead(s).
You Have:
- Exposure or general understanding of digital media, or relevant capstone projects or internships.
- Familiarity with Google ad productsbonus points if youre familiar with Google AdWords.
- Familiarity with & passion for digital media.
- Strong interpersonal, written, & verbal communication skills.
- Ability to multi-task & meet deadlines while paying attention to details.
- Ability to work effectively under stressful situations & time constraints.
- Good project management, planning & organizational skills.
- Ability to work independently yet seek help when needed.
- Proficient in MS Office, specifically Excel.
- Independent & able to work with minimal supervision while maintaining focus & productivity.
- Flexible & able to quickly adapt to new situations.
- Knowledge of DoubleClick DCM 6 trafficking & reporting, DFP is a plus.
- Adobe programmatic experience a plus.
The Talent Team at Critical Mass is focused on ensuring we provide the best training, mentorship, & employee experience possible! CM new hires & employees are the future of our organization, & we want to set you up for long-term success. In an effort to do so, we expect our team to work from an office a minimum of 4 days a week. The ask stems from our want to:
- Strengthen opportunity for continuous learning
- Improve collaboration & team relationships.
- Increase employee engagement
We understand that not everyone may feel comfortable with this expectation, so we ask that you please let us know immediately if there are any concerns so we can help navigate accordingly.
What We Offer:
- Global maternity & parental leave
- Competitive benefits packages
- Vacation, compassionate leave, sick days, & flex days
- Access to online services for families & new parents
- Extensive winter holiday office closures
- Summer Fridays (off at 3:00 PM local time every Friday)
- Diversity & Inclusion Board with 12 affinity groups
- Internal Learning & Development programs
- Enterprise-wide employee discounts
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