Who we are

DoubleVerify is the leader in digital performance solutions, improving the impression quality & audience impact of digital advertising. Built on best practices, DoubleVerify solutions create value for media buyers & sellers by bringing transparency & accountability to the market, ensuring ad viewability, brand safety, fraud protection, accurate impression delivery & audience quality across campaigns to drive performance. Since 2008, DoubleVerify has helped hundreds of Fortune 500 companies gain the most value out of their media spend by delivering best in class solutions across the digital ecosystem that help build a better industry.

What you'll do

 DoubleVerify is seeking a strategic & innovative Director of Product Marketing to lead the commercialization initiatives for the portfolio of DoubleVerifys products & ensure seamless alignment with the Commercial team. In this highly visible role, you will drive the go-to-market strategy, develop comprehensive product training programs, & gather critical market insights to support product development & sales efforts. This role is integral to DoubleVerify & will serve as a thought partner to both the product management & commercial teams, ensuring cohesive & effective market activation. Additionally, you will ensure a continuous feedback loop between the sales & product teams, capturing customer, competitor, & market insights to refine product positioning & messaging, & provide real-time insights into the roadmap. You will create & oversee a structured product training program for all customer-facing teams at DoubleVerify.

Key Responsibilities:

• Product & Customer Understanding: Gain & maintain a thorough understanding of DoubleVerifys portfolio of products, as well as the customers & their buying journey. Use this knowledge to inform & enhance product marketing activities.
• Product Training Program: Develop & implement comprehensive curriculum & product training programs for the commercial team. Partner with the product marketing & enablement teams to create & maintain sales decks, product collateral, & other sales assets.
• Sales-Driven Market & Customer Feedback: Establish a program to gather & analyze market & customer feedback by aligning closely with the Commercial team. Collaborate with the product management & product marketing to prioritize & integrate feedback into the product roadmap.
• Win/Loss Analysis: Conduct thorough win/loss analysis to understand the reasons behind successful & unsuccessful deals. Provide actionable insights to the sales & product teams to improve future performance.
• Storytelling: Be a gifted storyteller. Focus on customer value, driving the creation of compelling narratives that convert complex technologies & concepts into elegant stories, reflected in internal & external assets, communication materials, global training & enablement programs.
• Performance Metrics: Establish & track key performance indicators (KPIs) to measure the success of product marketing initiatives. Use data-driven insights to optimize & improve.

Who You are

• Experience: 8+ years of experience in B2B product marketing and/or sales enablement

• Background: Preference for a background in AdTech or MarTech, with a good understanding of the advertising ecosystem.

• Technical Acumen: Strong technical foundation with the ability to understand & articulate complex product concepts in a complex ecosystem, elegantly.

• Leadership: Strong background in developing & delivering product training programs, sales content, & tools that have demonstrable impact on sales performance.

• Can-do Attitude: Positive mindset, always looking for solutions on how to do something, as opposed to why not to do it.

• Leadership & Influence: Demonstrated ability to inspire & organize cross-functional teams around key objectives

• Communication Skills: Excellent storytelling abilities, including written & verbal communication in every form that a product marketer touches.

The successful candidates starting salary will be determined based on a number of non-discriminating factors, including qualifications for the role, level, skills, experience, location, & balancing internal equity relative to peers at DV.

The estimated salary range for this role based on the qualifications set forth in the job description is between $127,000 - $271,000. This role will also be eligible for bonus/commission (as applicable), equity, & benefits.

The range above is for the expectations as laid out in the job description; however, we are often open to a wide variety of profiles, & recognize that the person we hire may be more or less experienced than this job description as posted.