MEDIA

The Senior Media Planner assists the media team in executing integrated marketing strategies. They are responsible for working closely with the team to create, activate & evaluate best in class cross-platform paid programs across digital & traditional media environments. They will also assist with reporting, ongoing campaign optimization, deck preparation & managing the Assistant Media Planners.

This person must have in depth knowledge of all digital channels including paid social, search, display, video, & other emerging channels. Experience in traditional (TV & Radio) is also helpful. The Senior Media Planner will be expected to have a strong working knowledge of the media space (including traditional media), available media research & expected to be proficient with key planning tools & procedures (both media & inter-department).

You Will:

• Guides team on the development of strategic & tactical media plans & supports the buying team & process for assigned client accounts.
• Uses tools to develop strategic communications plans based on execution strategy, rationale & buy structure to deliver on campaign goals.
• Brief partner agencies on strategic implementation needs & roles of specific communication channels.
• Accountable for each assigned marketing/media project & each phase (directly or indirectly) of the online marketing/media process: strategy, planning/buying, trafficking, optimization, & measurement analysis & ROI.
• Develops recommendations of the media strategies & deliver buy structures that encompass the best environments for each clients target audience, while maximizing value & efficiency.

• Proactively keep abreast of industry trends & share knowledge with internal teams & clients developing Point of View (POV) documents on special opportunities.

• Responsible for relationship with third-party vendors i.e. keeping up to date on all offerings & facilitating meetings between the vendor, client & team members.
• Manage deadlines & workflow (calendars, budgets, meetings) prioritizing tasks based on client deadlines & requests while maintaining quality & consistency of deliverables.
• Helps to identify development areas in team members to help achieve & drive their performance goals for the year.
• Responsible for training assistant media planners on all necessary planning tools.
• Must be comfortable working with Prisma: executes placements, maintains quality control on placements, handles back-end billing.
• Understand & utilize all research tools, both proprietary & syndicated: Including eMarketer, Nielsen, ComScore, Forrester.

You Have:

• 4+ years experience of media planning and/or buying experience focused on All Channels Video, Display, Social, Programmatic, Broadcast, Etc.
• 2+ years as direct client leadfor digital media
• Strong priority/time management & organizational skills, as well as strong attention to detail.

• Previous people management experience with the ability to lead, coach, develop & retain top talent while helping address performance.

• High-level of confidence with an ability to manage expectations with internal & external stakeholders.
• Advanced analytical skills & proficiency with numbers & budgets to determine results of campaign.
• Advanced level MS Office skills: Excel (Pivot Tables, VLOOKUPs), Outlook, PowerPoint, Teams, etc.
• Proficiency in digital media buying software (e.g., Mediaocean/Prisma),
• Familiar with & passionate about digital media
• Excellent interpersonal, written & verbal communication skills
• Ability to work effectively both independently & as part of a team
• Able to work effectively across functional groups or geographic offices
• Enthusiastic personality
• Able to work with minimal supervision while maintaining focus & productivity
• Able to quickly adapt to new situations

The Talent Team at Critical Mass is focused on ensuring we provide the best training, onboarding, & employee experience possible! Our new hires & employees are the future of our organization, & we want to set you up for long-term success. In an effort to do so, we expect our team to work from an office a minimum of 4 days a week. The ask stems from our want to:

Strengthen opportunity for continuous learning
Improve collaboration & team relationships.
Increase employee engagement

This work model balances the need for individual flexibility while maintaining the relentless customer focus we provide at CM. We understand that not everyone may feel comfortable with this expectation, so we ask that you please let us know immediately if there are any concerns so we can help navigate accordingly.