Affiliate Marketing Specialist
New York, NY , Hybrid
3 month contract
$40- $55/hr
WHO ARE WE:
The Growth team is responsible for scaling the organization through marketing & advertising.We are the engine that brings the company new customers in order to make ALL the dogs happy. Our team is close-knit - we like to have fun & joke around, & we're often found nerding out on consumer behavior. If you find the challenge of reaching new dog parents online (and elsewhere) fun, come join us! Also if you know a good dad joke or two, that's a plus.
WHO WERE SNIFFIN FOR:
The Affiliate Marketing Specialist is a key member of the BARK Marketing pack. You will help to create positive visibility & awareness of BARKs lines of businesses & provide critical communications support for our diverse range of affiliate partners & influencers. In collaboration with the Marketing pack, this individual will work to advance BARKs reach within the affiliate channel as well as build & maintain external partnerships.
KEY DUTIES
- Manage & optimize affiliate programs for new BARK lines of businesses (Bright, Eats, & Canada).
- Track Affiliate program performance in Impact on a daily, weekly, monthly basis to ensure monthly goals are being met.
- Create & maintain affiliate promotional calendar + weekly newsletter + text links to ensure partners are up to speed on upcoming promotions.
- Work cross-functionally with all relevant teams (creative, product, development, accounting) & own the delivery of assets to external partners on a weekly basis.
- Monitor trends in the pet vertical & marketing industry to then be applied against media youll be managing.
- Collaborate regularly with your managers to ensure a clear & accurate interpretation of the organizations vision & department direction.
EXPERIENCE/SKILLS & QUALIFICATIONS
- Must love dogs.
- Bachelors degree plus 2+ years of experience in affiliate marketing (agency experience is a plus!)
- Strong grasp of affiliate metrics (subscriptions, CAC, CVR, etc.) & how they ladder into business objectives.
- Comfortable working in affiliate marketing platforms, specifically Impact Radius, Commission Junction, and/or Rakuten.
- Proficient in Microsoft Excel & Google drive (sheets/docs, etc.).
- An analytical thinker, data-driven, & a problem solver.
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