Who we are

DoubleVerify (DV) (NYSE: DV) is the industrys leading media effectiveness platform that leverages AI to drive superior outcomes for global brands. By creating more effective, transparent ad transactions, we make the digital advertising ecosystem stronger, safer, & more secure, thereby preserving the fair value exchange between buyers & sellers of digital media. Learn more at www.doubleverify.com.

Position Overview

DoubleVerify is at an exciting point in its growth trajectory as the leading global provider of media verification & performance solutions to leading brands worldwide. We are seeking a VP of Corporate Marketing to lead local marketing teams as they create & execute cross-channel marketing plans. This individual will oversee teams across the Americas, EMEA & JAPAC. Building off our corporate marketing strategy, this individual will work with regional marketing directors (and their teams) & commercial leadership to create local marketing plans - developing programs that drive awareness, promote thought leadership, & support lead generation & communications initiatives targeting top prospects & customers in each region. This individual will work closely with leaders & teams across product marketing, marketing analytics, events, creative, editorial, & operations to develop strategies, manage timelines, & execute seamlessly on time & on budget. This individual will also be responsible for ensuring all programs are accountable & measurable based on designated KPIs. 

What You Will Do:

The VP will collaborate closely with the CMO to define strategies & tactics that will enable DV to fortify its leadership position as a company that powers media quality & performance for top brands & agencies. This means raising our profile in key markets, & designing content & outreach programs with messaging that is attuned to local market nuances & specifically resonates with target clients. 

To be successful, you will:

• Act as a strategic thought partner to senior leaders & stakeholders across all aspects of corporate marketing including brand, content, & customer marketing 
• Develop marketing programs that accelerate revenue & market share growth 
• Further DVs position as an industry thought leader, collaborating with the cross-functional teams to establish the strategic planning & execution of large-scale content programs & priority research projects
• Work with Regional Directors to design & implement programs that maximize the effectiveness & efficiency of cross-channel customer marketing & communications - addressing the key needs of individual regions
• Work with Regional Directors to design & implement regional PR strategies that resonate with local audiences
• Partner with product marketing & commercial stakeholders to drive the execution of marketing strategies tailored to different customer priorities & needs (i.e., verticals, lifecycle stages, etc.)
• Collaborate on a cross-channel approach to marketing & communications that reinforces core content & strategic themes, working with global Directors to localize messaging & approach  
• Nurture & develop a talented team of local practitioners to achieve these goals
• Manage marketing budget & expenditures
• Maintain brand standards & ensure compliance across all marketing & communications channels
• Identify competitors & evaluate their strategies & positioning & devise counter-strategies
• Build long-term relationships with employees, customers, industry associations, & stakeholders

Who You Are / What You Have Done:

• Minimum Bachelors degree in Marketing/communications or related field - Masters degree preferred
• 10+ years experience in marketing leadership and/or communications; previous working experience as a Marketing VP or Director for at least 3 years
• Experience managing & inspiring a team of contributors - both direct & indirect reports
• Demonstrated leadership, writing, & communication skills
• Experience executing market analysis & developing collateral in PowerPoint & other creative software
• Experience with lead-generation/ABM capabilities within Salesforce or similar CRM a plus
• Ability to work independently and/or facilitate communications across functional teams
• Excellent written & verbal communication skills
• Experience thriving in a fast-paced, performance-oriented, team-based environment
• Deep understanding of changing market dynamics & trends

The successful candidates starting salary will be determined based on a number of non-discriminating factors, including qualifications for the role, level, skills, experience, location, & balancing internal equity relative to peers at DV. The estimated salary range for this role, based on the qualifications set forth in the job description, is between [$185,000.00 - $320,000.00]. This role will also be eligible for bonus/commission (as applicable), equity, & benefits. The range above is for the expectations as laid out in the job description; however, we are often open to a wide variety of profiles & recognize that the person we hire may be more or less experienced than this job description as posted.

Not-so-fun fact: Research shows that while men apply to jobs when they meet an average of 60% of job criteria, women & other marginalized groups tend to apply only when they check every box. So, if you think you have what it takes but youre not sure that you check every box, apply anyway!