Director, Public Relations & Communications

Be the microphone to CBIs voice. Promote techs hottest research. Engage with todays most exciting media outlets.

The Role youll play:

CB Insights is seeking a Director of Public Relations & Communications who excels in both strategic leadership & hands-on execution. This role is designed for a visionary leader adept at developing comprehensive communication strategies, enhancing brand visibility through compelling narratives, & driving organic growth through organic search & content initiatives. You will manage media relations, content creation, & leverage data-driven insights to promote our brand's story.

Your Main Tasks:

• Strategic Leadership: Develop & execute a public relations & communications strategy that aligns with CB Insights' goals & values, with a strong emphasis on organic search & content-driven growth.
• Brand Messaging: Craft & maintain compelling brand narratives that enhance visibility & market presence, ensuring message consistency across all platforms & communications.
• Public Relations Management:
• Handle inbound media inquiries & build programs to enable top tier media outlets to easily leverage CBInsights data & research.
• Forge & nurture strong relationships with media outlets, influencers, & industry leaders to secure positive coverage
• Ensure media coverage aligns with our core target audiences, enhancing brand awareness & reach.
• Initiate programs to streamline access to CB Insights data for journalists & influencers & engage company stakeholders as subject matter experts to boost visibility.
• Content Orchestration & Amplification: Work closely with our research teams to leverage our industry-leading content to create high-quality, engaging stories, including press releases, blog posts, & social media posts, tailored to resonate with our target audiences. Leverage CB Insights' data to uncover content opportunities, ideate unique content, & satisfy target audience queries.
• Orchestrate cross-functional process to amplify & distribute content to drive traffic, leads & opportunities
• Drive subscriber base for core newsletter program & amplify content via additional channels
• Grow brand visibility & organic reach:
• Create a strategy to drive traffic & growth with a strong emphasis on organic search.
• Uncover content opportunities within product, research portal pages & back end data that can be leveraged as organic assets
• Use CB Insights data to ideate & craft unique content 

What You Bring to the Table:

• Highly Creative & Audience-Centric:
• Experienced in identifying target audiences & devising digital campaigns that engage & convert.
• Action-Oriented:
• Can make quick decisions to drive execution with minimal oversight.
• Takes responsibility & initiative in shaping strategy & execution.
• Data-Driven & Analytical:
• Skilled at translating data into actionable insights.
• Focuses on 80:20 analysis, prioritizing speed over perfection.
• Identifies & corrects biased or incorrect data.
• tructured Thinker:
• Breaks down opportunities into specific drivers, hypotheses, & frameworks to structure team thinking.
• Generates action plans & aligns stakeholders effectively.
• Strategically-Minded:
• Identifies & prioritizes strategic initiatives.
• Thinks big about attracting consumers to our platform.
• Effective Influencer:
• Builds strong cross-functional partnerships.
• Acts as a thought partner & drives complex projects forward.
• High-Energy, Company-First Attitude:
• Motivated to work hard in a fast-paced environment.
• Balances numerous priorities & demands effectively.
• At least 8 years of experience in public relations & communications, with a proven track record in organic search, content strategy, & media relations.
• Demonstrated ability to develop & implement successful PR & communications strategies.
• Exceptional writing, editing, & verbal communication skills.
• Strong network of media & influencer contacts.
• Proficiency in analytics tools to measure content performance.
• Deep understanding of SEO best practices & content marketing.
• Knowledge of the tech industry & market intelligence, with an ability to leverage data in storytelling.