About us:

DoubleVerify (DV) is the leader in digital performance solutions, improving the impression quality & audience impact of digital advertising. Built on best practices, DV solutions create value for media buyers & sellers by bringing transparency & accountability to the market, ensuring ad viewability, brand safety, fraud protection, accurate impression delivery & audience quality across campaigns to drive performance. Since 2008, DV has helped hundreds of Fortune 500 companies gain the most value out of their media spend by delivering best in class solutions across the digital ecosystem that help build a better industry.

About the role:

DV is seeking a Sr. Manager, Product Marketing to lead the go-to-market for a portfolio of DVs products spanning across key platforms. The Sr. Manager, Product Marketing will collaborate closely with commercial & product organizations to help drive the roadmap, develop product positioning, communications, collateral & sales activation materials. The ideal candidate will bring experience in the ad tech industry, a deep understanding of the ecosystem, & a proven ability to drive cross-functional collaboration & market activation for forward-thinking solutions.

Key Responsibilities:

• GTM Strategy: Develop & execute comprehensive strategies for validating & launching DV products, new features, & product enhancements
• Project Management: Ability to manage multiple projects, timelines, & competing priorities effectively. 
• Market Insight: Conduct thorough market & customer research & competitive analysis to inform product positioning, messaging, differentiation, & GTM strategy. 
• Storytelling: Be a gifted storyteller. Focused on customer value, drive creation of compelling narratives that convert complex technologies & concepts into elegant stories, reflected in internal & external assets, customer communication, training & enablement programs.
• Cross-Functional Collaboration: Partner with teams across Commercial, Marketing, Product, Engineering, Data Science teams to ensure alignment & effective execution of GTM plans. Inspire & motivate the teams around GTM goals. 
• Thought Leadership: Serve as a subject matter expert & advocate for DVs solutions internally & externally, helping drive the evolution of the product portfolio. 
  
  

Qualifications:

• Experience: 7+ years of experience in B2B product marketing, product management, or a related field, having mastered the craft of bringing technology products to market.
• Background: Preference for the background in AdTech or MarTech, with good understanding of the advertising ecosystem.
• Technical Acumen: Strong technical foundation with the ability to understand & articulate complex product concepts in a complex ecosystem, elegantly. 
• Can-do Attitude: Positive mindset, always looking for solutions on how to do something, as opposed to why to not do it.
• Adaptability: Ability to adjust to changing circumstances & priorities in a fast-paced environment. Comfortable with ambiguity & able to pivot strategies as needed to meet evolving business needs.
• Time Management: Strong organizational skills, & the ability to effectively manage multiple projects & deadlines simultaneously.
• Curiosity: Passion for uncovering customer insights, exploring market trends, & asking the "why" behind user behaviors to inform strategic marketing decisions.

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The successful candidates starting salary will be determined based on a number of non-discriminating factors, including qualifications for the role, level, skills, experience, location, & balancing internal equity relative to peers at DV.

The estimated salary range for this role based on the qualifications set forth in the job description is between [$106,000 - $201,000]. This role will also be eligible for bonus/commission (as applicable), equity, & benefits.

The range above is for the expectations as laid out in the job description; however, we are often open to a wide variety of profiles, & recognize that the person we hire may be more or less experienced than this job description as posted.

Not-so-fun fact: Research shows that while men apply to jobs when they meet an average of 60% of job criteria, women & other marginalized groups tend to only apply when they check every box. So if you think you have what it takes but youre not sure that you check every box, apply anyway!