SoundCloud empowers artists & fans to connect & share through music. Founded in 2007, SoundCloud is an artist-first platform empowering artists to build & grow their careers by providing them with the most progressive tools, services, & resources. With over 375 million tracks from 40 million artists, the future of music is SoundCloud.

Do you obsess over campaign performance? Can you translate data into a story that compels others to action? Come elevate our performance marketing game!

Key Responsibilities: 

• Analyze campaign performance metrics (CTR, conversion rate, CPA, ROAS) & identify areas for optimization
• Develop & implement data-driven performance marketing campaigns across Google Ad Tech (DV360, SA360, CM360), app stores, & social media platforms
• Utilize A/B testing methodologies to continuously improve landing pages, ad copy, creative assets, & audience targeting
• Leverage expertise in attribution, SKAN, tracking tags, & deep linking to enhance campaign measurement & reporting
  Improve our data health through data audits & reviews
• Collaborate with cross-functional teams (design, content, analytics) to ensure campaign alignment with overall marketing objectives
• Manage relationships with external vendors, agencies, & media partners to optimize campaign execution & drive business results
• Generate comprehensive reports & presentations to effectively communicate campaign performance insights to stakeholders
• Maintain a strong understanding of bidding algorithms, audience targeting strategies, & various ad platforms
• Possess the ability to export & analyze performance data for audience & creative insights
• Demonstrate proficiency in querying BigQuery to leverage big data for campaign optimization
• Stay up-to-date with industry trends, emerging technologies, & best practices in performance marketing

Experience & Background: 

• Minimum of 3 years of experience in performance marketing, with a focus on paid media campaigns
• Bachelors degree in a related field
• Strong analytical skills with expertise in Excel, Looker, and/or Power BI (a plus) with SQL capabilities
• Proficient experience with Google Analytics, DV360, CM360, or SA360 platforms
• Proven track record of trafficking, managing, & optimizing display and/or search campaigns
• Understanding of attribution models, SKAN data, & campaign measurement best practices
• Hands-on experience with ad trafficking, campaign optimization, & performance analysis
• Ability to develop & implement optimization strategies based on data insights
• Strong work ethic
• Curious & open mind
• Hands-on approach & being results driven