Warby Parker is looking for a 1:1 Marketing Associate Manager to help our broader 1:1 Marketing team build & manage our outbound customer communications. Were seeking someone super-organized, proactive, detail-oriented, & highly collaborativesomeone whos eager to dive in & help scale our programs. In this role, youll be a key member of the broader Growth team, using 1:1 marketing channels to engage customers in original ways, personalize communications with data, drive revenue, deliver insights, & build loyalty & brand equity. Intrigued? Keep reading!
What youll do:
- Manage the day-to-day tasks associated with the creation process of our 1:1 messages (email, SMS, & push), including concepting & creative, development & deployment, & reporting & analysis
- In collaboration with members of the 1:1 team, produce creative briefs for upcoming 1:1 marketing messagesoutlining goals, design considerations, audience segmentation, & testing plans
- Develop robust audience segments & deliver personalized messages across channels according to a strategic communications roadmap
- After briefing, track & oversee the delivery of all necessary assets, including copy, design, & product selections (making sure were sticking to preset timelines)
- Compile campaign assets & performance reports to keep stakeholders informed
- Become a total expert in our marketing platform, taking specs from the campaign briefs & translating them into compelling & high-performing campaign builds
- Conduct continuous testing & own the after-the-fact analysis to consistently optimize our marketing efforts & ultimately grow the business
Who you are:
- Backed by 3+ years of experience in email marketing, preferably with an ecommerce or direct-to-consumer brand
- The proud owner of a bachelors degree
- Able to work with a major email service provider (such as Iterable or Braze) to set up one-off marketing emails
- Someone detail-oriented with a creative *and* analytical mindset who loves to share findings & actionable insights
- A quick learner with a genuine interest in improving systems, processes, & our overall 1:1 program
- Skilled at prioritizing & managing multiple projects, taking initiative, & working collaboratively in a fast-paced environment
- An excellent communicatorin person, online, via smoke signal!
- Not on the Office of Inspector Generals List of Excluded Individuals/Entities (LEIE)
Some benefits of working at Warby Parker for full-time employees:
- Health, vision, & dental insurance
- Life & AD&D Insurance
- Flexible vacation policy
- Paid Holidays
- Retirement savings plan with a company match
- Parental leave (non-birthing parents included)
- Short-term disability
- Employee Assistance Program (EAP)
- Bereavement Support
- Education Reimbursement
- Free eyewear
- And more (just ask!)
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