Content & Social Lead, BARK Air 

New York, NY 

ABOUT BARK

Here at BARK, we love dogs & their people. Were looking to make all dogs happy throughout the entire world (were not kidding). Think Disney for dogs -- we make magic for dogs & their people through our products, events, & experiences.

Our ambition level is high, the opportunity is huge, & our love for dogs is through the roof! We launched in 2011 with BarkBox, a monthly-themed subscription of all-natural treats & clever toys. Since then, we've shipped more than 70 million toys & treats to the dogs across the world & use all of that direct customer feedback to inform new initiatives & ways to make magic between dogs & their people. Weve since expanded into other offerings as well, as we aim to become THE Dog Company for every family with a four-legged, belly-scratch-loving, interspecies family member.

THE TEAM

BARK Air is a small team with a huge mission - to change the way dogs travel. We are early in this mission, & are breaking the status quo one flight at a time to ensure that dogs are VIP passengers, not cargo.

WHO WERE SNIFFING FOR

Were looking for a creative, hands-on content creator who can capture the magic of BARK Air & help us share it with the world. Youll own our social media presence planning, producing, & publishing scroll-stopping content across platforms. This is not a behind-the-scenes role: you'll be on the ground (and in the sky) capturing real-time moments with dogs, humans, & crew. Youll also jump into creative projects like decks, photo edits, & website updates, so were looking for someone whos visually sharp, socially fluent, & excited to grow a career in brand & marketing. Must love dogs. And planes.

KEY DUTIES

• Capture, edit, & post original content (photo & video) for BARK Airs social media channels.
• Manage our day-to-day social presence across Instagram, TikTok, & other platforms.
• Help concept & create brand assets including pitch decks & marketing materials.
• Keep a finger on the pulse of culture & content trends to inform what we make next.
• Support light front-end updates to the website & assist with creative requests from across the team.

EXPERIENCE

• 24 years in a social media, content creation, or brand marketing role.
• Demonstrated experience running brand or creator social accounts (please share handles or portfolio).
• Proven ability to shoot & edit original video & photography.
• Experience working on location & producing content on the fly.
• Comfortable presenting & explaining creative ideas to stakeholders.
• Familiarity with digital marketing & social performance metrics.
• Prior experience in a fast-paced or startup environment is a plus.
• Must love dogs. Seriously.

SKILLS & QUALIFICATIONS

• Proficiency in mobile & desktop editing tools (CapCut, Lightroom, VSCO, Canva, Adobe Creative Suite, etc.).
• Strong visual & aesthetic sensibility with an eye for brand alignment.
• Confident using a mirrorless camera, gimbal, or iPhone to capture social-first content.
• Excellent written & verbal communication skills.
• Comfortable managing multiple projects & deadlines at once.
• Basic familiarity with web CMS platforms like Webflow or Squarespace.
• Able to travel for flights, shoots, & events as needed.
• Self-starter who thrives in ambiguity & loves to make ideas real.
• Collaborative & good vibes only.

Commitment to Innovation: BARK is dedicated to being at the forefront of artificial intelligence & is committed to driving advancements in this field. We are seeking individuals who share this passion & are enthusiastic about shaping the future of AI. Experience using AI tools is highly valued & openness to learning is a requirement.

This position is a full-time salaried position. It is located on-site at our office in New York City. We offer health insurance for both you & your pup, 401k, wonderful team lunches, cold brew on tap, & a dog to pet anytime you wish.

COMPENSATION:

• The base salary range for this position is $80,000$90,000
• This position is eligible for equity

This compensation range is based on BARKs good faith estimate as of the date of this posting & may be modified in the future. Actual pay for this position will depend on a variety of variables including location, travel, internal equity, experience, education, skills & expertise.